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Chapter 4 SEO Mistakes

Now, it’s time to discuss the things that most Search Engine Optimization specialists do. It is important to remember these things because you have to learn from previous mistakes. Learn and analyse from mistakes, and you can do way better latter on.

Keywords

The keyword or phrase of your target website is the main focus of SEO. This is the term that you want to be on the number one ranking whenever someone searches for it. This is the core of your whole SEO operation. Make a mistake here, and everything else crumbles. But the truth is, most blunders by SEO specialists and webmasters is to not focus on their keywords. Below are some of the most common mistakes that people make with regards to their website’s keywords.

Broad Keyword Use

One of the most common mistakes that SEO specialists make, especially the new ones, is to choose a keyword which is too broad for the website or page. Going back to the example of a website selling motorcycle parts; the ideal keyword here is “motorcycle parts” and “motorcycle parts for sale”. You can use variations of this. The important thing is that you know this is the exact term or phrase people will use to look for you.

Now the mistake here is that some people opt to simply use “motorcycles” and “motorbikes” as their primary keywords. That is too broad. These words can mean so many things like motorcycle groups, motorcycles for sale, and anything that is about these vehicles. In essence, you place your website in a very competitive spot. Although it is not impossible to get the number one spot for “motorcycles” with a site dedicated to motorcycle parts, it is next to impossible.

When you target a keyword that it is too broad, especially single words, you will face steep competition and you are not in a good position to win this battle. More often than not, when this happens, your website would get lost in it all. Simply put, this is terrible SEO and you should always avoid terms that are too broad for a website or page. This is unless you have no other choice or it’s the perfect fit. But other than that, don’t do it.

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The caliber of your product and sales system are the obvious, however how about bonuses? What about testimonials from known and trusted individuals in your field?

It's not simply material things either. What about your reputation and how other people see you? So here's a bit of advice for you. If you feel that your product isn't worth the 400 bucks you're charging then increase its value through these techniques. If you still don't feel it's worth it, and then at this point, you know that you're charging a bit much for it.

Ok, I'll be truthful with you. If you wish to succeed and get your price to perfection, without being 'cheap' you have to do a little work. Some research and a little brain work. It's not all aboveboard one two three. Understand that it's not about being cheaper than anybody else; it's about pricing your product right depending upon competition, who you're aiming your product at, its caliber, and your research and tracking results.

By now you ought to have a clear idea how much you wish to charge, and how you're going to go about it. If you have, great. Simply remember, the price you put up there on launch day doesn't have to be set in stone by hook or by crook. It's there to be messed around and played with by you till you feel it's right, and your testing shows you that it’s right. Have a little trust in your stuff. Next time you produce that amazing info product, membership site, or piece of software, try to avoid selling it at reduced prices, as I assure you, it's not gaining you sales, it's losing you them.

There are a lot of ways to bestow worth to your product, and the means and techniques are forever changing through new and innovative twists on current strategies.

It's worth watching out for these the next time you read a powerful sales letter from a entrusted marketer, and asking yourself, how are they adding worth to their products?

Watching how other people do things on their sites is one of the most useful cost free and pretty much effort free way of research that you have in your arsenal, however it works super well. Keep that in mind all the time.

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As positive thinking is a mental attitude the tools that can enhance this mind set should be used as often as possible to reinforce the positive mind set. These tools may include self motivation media messages, joy derived from the said endeavor, positive comments and many others.

The positive mindset creates the anticipation of positive elements in everything, such as happiness, joy, success, energy and others. Generally simply put, is whatever the mind expects it almost always gets. Making a conscious effort to always change the thought process whenever negativity seeps in will ensure the level of positive energy available.

Filling the mind with positive thoughts is always beneficial as this will also transcend into positive thinking and living. These elements are very important in ensuring a complete and peaceful existence.

As both positive and negative thinking are both just as contagious, constantly being around positive elements and like minded positive people is definitely highly recommended.

Staying away from negative activities, media exposure, and relationships helps to keep the negative elements from becoming a dominant factor in the individual’s life. Most positive minded people actually make a conscious efforts to deliberately avoid being around negative people.

However all this positive thinking cannot be acquired in the blink of an eye but has to be practiced consistently until it come naturally to both the conscious and subconscious mindset.

Affirmation is also another way to reinforce the positive thinking mindset. Using the method that resembles creative visualization enables the individual to always have the positive image in the foremost thought process which is turn keeps the elements of positive thinking ever present too.

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By looking around yourself, you will find that people are becoming busier with every passing day. Stress has become a compulsory part of life in this era. People have become so habitual of stress that, even they do not realize that stress is troubling their lives. By starting mindfulness meditation, it actually brings many positive effects in an individual’s life. Mindfulness meditation is one of the simplest techniques, which a person can practice in a short period of time at any place.

Introduction to Mindfulness Meditation, Mindfulness Meditation is the simple technique of concentration on one’s breathing. This is not the surface level concentration, one need to develop deep concentration on breathing cycle and full absorption during that process. This technique is suitable for persons who have difficulty in extracting extra time for meditation from their jam packed routine. Sometimes, people find it difficult to concentrate on breathing. In this way, experts have broken down this breathing technique into different stages. The basic purpose of dividing this whole technique into different stages is to make perfect every step and getting absorb in the process.

Stages of Mindfulness Meditation,We have seen that the purpose of breaking mindfulness meditation is to make every stage easier. Now, I will describe different stages of mindfulness meditation. There are four stages. It is not necessary to follow these stages, as it is. One can use his own creativity to bring peace of mind for himself. These stages are as follow;

First Stage: In first stage, we have to concentrate on our breathing. The important thing in this stage is to get awareness with your breathing process. In order to bring this awareness, we will count our breaths. You will count one after inhaling and exhaling the breath. In this way, you will count till ten, and then afterwards you will start counting from one. There will be many things during this process, which will divert your attention from your breathing process. Once distracted, you will have to start counting from one. If you are able to maintain your attention while counting from one to ten, you can move successfully to the second stage of the technique.

Second Stage: You have noticed in first stage that, we were counting one after completion of one breathing cycle. During second stage, we concentrate n the start of the breathing. It means that, you will say “one” and then take a breath. You have to practice this sequence until, you become habitual of this sequence. After this, we will move toward the third stage.

Third Stage: In this stage, we will stop counting while taking breath. Purpose of the breathing was to bring attention towards the breathing process, and absorb attention into breathing system. Now, one has to sit quietly and concentrate on his breaths, without counting them. In his stage, one has to attend the other parts which are involved in breathing system. Such as, one has to attend the movements of ribs and abdomen.

Fourth Stage: When we will reach the fourth stage, we will have a sound experience of maintaining the focus and our attention, so that we will not be distracted by surrounding things. In this stage, we have to concentrate on a single part of our respiratory system, which is involved in inhaling and exhaling of breaths. This is a subjective experience. For example, I think that this particular part is nose while, anyone else consider throat as a basic point for inhaling and exhaling the breaths. In this way, you need to concentrate on a single point.