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Creating a community on your membership website is essential! It really is, this is because it builds up ‘stickiness’ this means it literally makes the users stick to your website like glue. They will be forming relationships with other members on your website, if you’re not providing content yourself then the users will generate their own.
You need to encourage the users to share their examples or experiences with each other, for example if I was going to build a membership website all about membership websites! Then I would I would encourage the users to post and share their views with each other, discuss relevant techniques in marketing their membership website and review each other’s websites, once a user makes a post on the forum then they will almost certainly come back to check the replies out.
You can set up a community pretty simply by installing PHPBB which is a free forum service alternatively you can use Vbulliten which costs $99.98 per year.
By building a community on your membership website you making the users publish their own content meaning you don’t have to write as much anymore, the membership site overtime will become self sufficient.
Communities are addictive
Everyone knows how addictive Facebook and Twitter are, think about it for a few seconds, name the top 5 sites you onto daily, I bet 3 of them are communities am I right? Forums of some sort, these websites are the most addictive and if you launch a forum community on your site you can make money, more money!
If no one is posting on your forum, buy posts, pay people to post on the forum, this does cost but it can help get the forum buzzing, you could invite your personal friends to come in and discuss on the forum, at least that would be free.