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Whenever a person reads a piece of sales copy, many questions would pop up in his mind in attempt to “protect” him from “losing his money”. This is a natural behavior, and if you know how to handle these objections effectively in your copy as they emerge, you will be reaping in massive rewards. Here’s a couple of commonly used techniques for handling objections;

Testimonials

Social proof is something almost everyone looks for when they wish to buy a product. The more convincing and authentic the testimonial seems, the more they will believe the product is good. Try to include testimonials with snapshots of the buyer, or use video testimonials if even better.

FAQS

Having a frequently asked questions section helps greatly in overcoming any objections that appear. Here you can address all the common misconceptions that may sprout up such as how to use the product, for whom is the product right for and price concerns.

Post scripts (P.S)

P.S or Post scripts have been used extensively in sales letters to boost conversions. Before clicking the “Add to cart” button people will usually have a final line of defense which prevents them from making the purchase. If you have a couple of post scripts ready, you can give them that final nudge to make the purchase.

Good reasons to buy

A personal favorite of mine, this section gives your readers a couple of good reasons to help them rationalize their purchase and greatly boost your profits.

Incorporate these great tools for handling objections in your sales copy and you’ll soon see a soar in your sales!

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Now comes some real digging in and working on list-building. Don't expect your list to build itself. It's your job to get yourself out there and find as many targeted and interested subscribers as you possibly can. Here are my best suggestions:

Website Opt-In Form – This is an oldie but a goodie. Put a form on your website. It's not enough to put a form on your homepage saying 'Sign Up to Our Newsletter', though. You need to present your visitors with an irresistible offer, something they'll have no problem handing over their closely guarded email address for. This method can show you immediate results if you're getting enough traffic. If your traffic is low to nil, then keep reading for other great ideas to build your list. Examples are a free report, an audio or video, or a workbook. Make it valuable – this is no time to cut corners!

Guest Blogging – Bloggers are always looking for great, unique content. You can take advantage of this need by becoming a guest blogger. Target your blog to lead your reader to signing up to your email list. To do this you'll want the information in the blog post to be highly relevant to your email list. Deliver great information and value but leave them wanting to take the next logical step, which of course will be to sign up for your list.

Joint Ventures – Start making friends with other website owners. Networking with other business owners is a smart move. You'll develop relationships that can turn into win-win partnerships.

Advertising – Finding highly targeted websites to promote your email list on can be a great way to build a list fast. Make sure you be careful with this method as you must have a very relevant offer that visitors will respond to.

The ways to build your list are only limited by your own imagination. You will be the best person to determine how to get the most qualified subscribers onto your list.

Think about where the people you want to reach hang out. Do they visit chat forums to talk about their topic, read a certain kind of blog, visit certain news website, etc.? Your common sense and knowledge of your industry is going to lead you to the best ways. Keep trying new methods, testing the results and moving forward.

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Content, or contentment is described in the dictionary as; satisfied, not displeased. To be at peace with oneself. So, in the context of the description, is that you in any way? Are you content with what you have, or do you strive to keep adding to your stash?

Jesus said in Luke 12:15, "Watch out! Be on your guard against all kinds of greed; a man's life does not consist in the abundance of his possessions," but here we are, many of us, chasing after possessions in life. It is human nature to.

always want better things. It has been called by some, "restless heart syndrome." I'm sure you've heard of restless leg syndrome, where you kick and can't get your legs to settle down, sometimes making it difficult to sleep or sit still.

"Restless heart syndrome" is in many ways the same. Our hearts jump around and gets restless and in a state of discontent when things are not going right, and the relief for that for many of us is...we go shopping. We feel that if we buy something, it will stop this feeling and we will be contented. You know what? It does. Getting that quick fix somehow makes us feel more content, even though it is very short lived. It soon gets set aside, and when we start something like cleaning up and getting rid of things, we find the item that gave us contentment for a while, and ask ourselves, "why did I buy that? I only used it for a couple of weeks, and then set it aside. What could I have spent that same money on instead?"

We use possessions to help us find contentment when we are discontent. Now, are we supposed to be discontent? The answer might shock you, but yes, God wants us to feel discontent, so that we may live our lives more fully through Him. As an example, we may see an injustice against another human being. Feeling discontent in that injustice may trigger an action to try and help right that injustice, and help that person. God wants us to be discontent to form a bond with him, and not to be satisfied of what we know of him, but instead to thirst for knowledge of Him, through Bible study, in our prayer time, and to come to worship services to know Him, and know how He wants us to live our lives through him. As we study and learn of how God wants this for us to grow, in character, in wisdom, and in grace. It is only then will we know the feeling of true contentment.