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Of course, online methods to get more traffic are the most obvious way to increase traffic, but what about outside, real world contact? Even something as simple as business cards can make a big difference in your overall traffic and increases interest. Place business cards around town at local dining places. Try to attend some conferences that feature small businesses, and remember to network.
Making contacts and getting to know other people in business is a great way to establish relationships and get others to call attention to your website by word of mouth. Many studies have shown that simple word of mouth is often the most effective way to increase business and awareness. You can even decorate your car with your URL link to get the attention of people on the street! Just about any type of marketing you can think of is positive, and brings more hits to your website.
Do not forget about the traditional way of advertising, as it is still effective. Buy a small ad in your local newspaper and small magazines. But it does not have to stop there. Consider investing in larger markets' advertising like New York or Chicago, and shop around for rates. You will be amazed at how much traffic a simple ad in a newspaper or magazine in a larger market can generate.
Try to really think outside of the norm when it comes to advertising. You can even organize a "street team" of people to pass out your business cards or other promotional items at local events, bars, night clubs, gyms, and more. These street teams make your presence known by spreading the word to others in person. Don't forget the stickers! People love stickers and even if they do not keep the stickers, they will most likely stick them somewhere else where another person will see it.