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FACEBOOK MARKETING
Facebook is a very popular social networking site. It is a place where people go to network, catch up with friends, and introduce themselves to new experiences. There are a few different ways you can use Facebook to market your cpa offers.
Building a Presence on Facebook
One popular method is to establish yourself on Facebook and build up an account filled with people that are interested in your market. This can be done by creating a fan page or a group (or both!). The key to success is to not be forward with your marketing, but to establish yourself as a valuable resource, and fit the marketing in when it makes sense.
Before you know it, your group will go viral and it will begin to take on a life of its own.
Facebook's Ad Service
Facebook has it's own ad service, and they allow you to buy adspace. Many people use this to promote cpa offers. Facebook allows you to pick the kinds of places your ads are shown. There is a bit of a learning curve, but it is a viable option, that is not as expensive as adwords.
I strongly suggest you view video #18 to hear me talk a bit more about Facebook marketing.
TWITTER MARKETING
Recently the media has been talking about Twitter. It seems I can't watch more than a few minutes of news without hearing a reference to "Follow me on Twitter", or "I tweeted this today". So what in the world is Twitter? And what the heck is a "Tweet"!?!
Twitter is actually an incredibly powerful marketing tool, and if you are not harnessing it's power, you are missing out on a huge opportunity. The things Twitter can do continue to astonish me to this day.
According to Wikipedia, Twitter is a "free social networking and micro-blogging service that enables its users to send and read messages known as "tweets".
Twitter is a place where you create a profile for yourself (similar to Myspace or Facebook), but the focus is on interacting with others through sending out short (they can only be 140 characters long) bursts to everyone that is "following you".
At first glance, it might sound kind of strange. Honestly, the first time I heard of Twitter I thought to myself, this sounds silly. But it works, it really does. People are crazy into this stuff!
Similar to Facebook marketing, Twitter is all about building a relevant list of people in your niche. One of the most powerful aspects of this is that you can market to these people repeatedly.
I strongly suggest you view video #19 to see me show you a bit more about Twitter marketing.
YOUTUBE MARKETING
YouTube is one of the most visited sites in the world. Did you know it can be used to market cpa offers?
It is not that difficult to make a simple video consisting of slides and music (can be done using free software like windows movie maker). For example, you could make a short presentation that lists the benefits of your cpa offer, and why your visitors should try it now.
Getting your offer on YouTube can give it a great deal of exposure.
Please view video #20 to learn more about how to YouTube to market your cpa offers.
FORUM MARKETING
The internet is quite a social place. A forum is a place where a group of people that share a similar interest go to discuss it. These are also known as message boards, or "bulletin boards".
To market on a forum, you just need to find one that would contain people that would be a good audience for the cpa offers you are promoting. A good match for this is when you can be promoting in a market that you are actually interested in. You shouldn't have any trouble creating some posts on a niche-relevant forum.
It is important that you not be too pushy with your promotions. Many forums allow you to promote in a signature. I have found that it is always better to establish yourself as an expert, as this will lead more people to trust you, and be more likely to check out your affiliate links.
I suggest you view video #21 to hear me expand upon this.
SEARCH ENGINE OPTIMIZATION (SEO) MARKETING
SEO stands for "Search Engine Optimization", and is essentially the process of designing, building, and promoting a website with the search engines in mind. The purpose is to rank well in the search engines, which will then in turn provide you with organic search engine traffic.
Search engine optimization (SEO) is very important if you ever want to gain decent rankings in the search engine. Even though the word "SEO" can sound terribly intimidating, actually applying it to your blog is no where near as hard as it sounds. All you have to do is invest some initial time into learning the basics, and soon your blog will be better than 90% of the others out there, simply because you have SEO.
To integrate this with cpa marketing, you would want to focus on creating pages that would bring in traffic that would be likely to convert for your offer. For example, if your offer is for a weight loss product, you would want to be building pages focused on weight loss advice.
An important part of SEO is doing keyword research. You would want to spend time finding keyword phrases that you know people are searching for, and that have a low enough level of competition, that you could hope to rank for in the search engines.
To learn more about SEO, please view video #22.
TRACKING STATISTICS
Marketing is an ongoing process, and cpa marketing is no different. It is very important that you monitor your performance on a continual basis. All offers are NOT created equal, and it is very possible that you could have a great traffic source full of people that would be willing to become a lead, as long as you found the right offer to match up with them.
I would also suggest talking with your affiliate manager about your conversion statistics. Find out if others are converting the offer better than you, and try to figure out what you can do to improve it.
It is also important to know when to switch offers. Sometimes offers "dry up", and simply don't convert anymore. Don't waste any of your valuable traffic!