Ebook Sample Content Preview:

All of a sudden, you can’t breath, coughing, and you feel like you are suffocating with the world closing in on you. Panic is the first that happens; it is scary when you can’t breath and it seems to feel like it is all one big nightmare. When you can’t breath it makes a person feel as they are out of control and helpless.

Millions of people are diagnosed every day with allergies and asthma. Allergies and asthma have the same symptoms. Both are treated sometimes with the same medication. Children are being born with allergies increasingly worldwide. Allergies and asthma have become a more serious disease as time goes and sometimes causing death.

Researchers have found that pollution is the main cause with all the mold and pollen in the air. Mold and Pollen affect the immune system in our bodies making us very sick. Researchers are trying to work to find resolves. Yet based on the fact that maybe sensitization of the immune system that is suppose to start doing it’s job really in life and been reduced due to modern hygiene. One of the big questions that remain, is could the drugs that are being used for treatment be part of the frequent recurrence.

There are treatments for allergy attacks. People can get a prescription from their doctor. The prescription is usually is an inhaler that you spray to help you breath easier. Using the inhaler is only for short time use, not long term.

People have a tendency to overuse the inhaler even though their doctor warned them. Using the inhaler is a quick fix and people will use it because of the quickness and relief they get. If the inhaler is used as often, it can cause inflammation to set in the airways. Doctors no longer recommend that inhalers be used on a regular routine, they can cause more frequent and severity of attacks. Some people even turn to taking herbs, dietary supplements, and acupuncture as a short-term relief but don’t last long.

Ebook Sample Content Preview:

Your List

Follow Up for your Content Placement

So you’ve generated your Freebies or Special Offer, and you have your first list. Don’t just leave it sitting in limbo – you should have that series of emails carefully timed and set up to go. Subscriber follow up and regular contact are crucial.

You should also have a Buyer’s List created for your autoresponder, so you can migrate your subscribers over immediately, once they become buyers. If you are diligent about this, you won’t make them feel de-valued and annoyed by seeing a sales push for the product they’ve already bought. The last thing you want to do is break that one-on-one, personal connection feeling by sending out the same emails they’ve already received and responded to with a purchase.

Don’t forget to work your list! A list that is just sitting there is a sad waste of valuable resources. Some of your list members may become affiliates, if you give them enough incentive and make it easy for them to sign up and promote you. A small number could prove to be invaluable JV partners, not too far down the line.

And yet more list members could end up as that jewel in the crown of internet marketing: Repeating or recurring customers.

Do your best to stay “friends” with them. Don’t bombard them with emails – but don’t let weeks go by without a friendly word, helpful tip – or another juicy and well-timed offer.

How do you strike the perfect balance? Before you ever start your campaign, factor in your list (even if you don’t have one yet!) Decide how you are going to present yourself. Will you email them with a daily tip, occasionally interspersed with your product offers or an affiliate product? Will you send an email once a week? Every two weeks? Every month?

Plan now to create a balanced set of emails for your autoresponder, and give as much though as you can to how you are going to stay connected and incite them to progress through your sales funnel without a glitch.

And although in that sense you are focusing on sales, make sure you get into the habit of thinking: “What can I do for my list?” (Not: “How can I wring more money out of them?”)

You want to be that friendly guy who pops up with a valuable tip – or a cool offer – right when they need it. And not before.

If you put all your focus into getting to know and pleasing your list, as well as staying in friendly but not overwhelming e-mail contact, the rewards of their long term loyalty will be word of mouth buzz resulting in heavy traffic.

Creating Buyers

How do you increase the number of conversions, and turn more subscribers, tire-kickers and freebie seekers into buyers?

The tire kickers will definitely need those “7-12 visits” that offline retail shoppers traditionally indulge in before they finally make a purchase. In spite of our cute analogy of a back-alley shop, you don’t have a physical store – and chances are, they won’t “pass by” your website again or remember where they found it, unless you give them some strong incentive and a reminder.

You need to create “windows” where you are highly visible – think of it as leaning over the sill, calling “hello” to them as they walk by in such an appealing way, they just have to stop and chat.

Your social media presence, blog posts, autoresponder emails, newsletter and forum presence provide the online equivalent of doing this.

The more places they see you, the better. Let’s consider the advantages of various “windows”.

Social Media: You Tweet a good balance of lightly personal and helpfully business Tweets on Twitter. You don’t Tweet twelve at once and “hog” peoples’ screens – but you DO stay in touch at least once or twice a day.

You create a Facebook page (MySpace, if your thing is Graphic Design – that’s where a lot of the designers hang out). You follow people. As with all your social media, you try to be friendly without being annoying, and helpful – with valuable tips and links.

Blog Posts: We’ve already discussed the importance of leaving helpful or relevant comments on blogs your readers would read.

One other tip: Tweet your fellow bloggers’ posts.

Article Marketing: We’ve already discussed this too – but the social component to it, rather than the content component, lies in making sure you interact through your article marketing. Use Web 2.0 sites and comment on other peoples’ articles. Vote for them, favorite them – stay active!

Autoresponder Emails: We’ve already touched on the purpose of autoresponder email series’, above: Your sole purpose with these emails is to stay connected and build the relationship you started – just as you would, if you were emailing someone fun you had met at a social event, class or party. You want to “stay in touch”.

It’s such an important subject, however, we’re going to go into it in a little more depth. The next page has a handy “checklist” you can use, to keep working your emailings to your advantage?

Think of them as simple protocols and standards…

Ebook Sample Content Preview:

Simple Affiliate Secrets

Well, not quite - but we're almost there! We just have to throw one more ingredient into the mix: Namely, your most important method of passive income growth - no matter what method you're using to generate that passive income.

And that is having your own product and affiliate program. And

(like David Risley) using the joint venture principle to set into motion. (It doesn't matter that his post had nothing to do with driving people to a passive income product: the principle is the same.)

Think of it: You're Jane Doe, with a tiny list of 78 people. You set up an affiliate program for your product - either by installing an affiliate manager script, using a shopping cart that allows you to set one up, or even (if you really don't have a clue how to do that, and you're too nervous to try) by putting your product on Clickbank, which automatically sets up an affiliate program for you as part of its service. (For a one-time fee of $50, that's not a bad deal!)

You create resources for your affiliates, downloadable from a private section of your blog that they can easily access by using the log-in password you've set up for them. Resources would include helpful items like snippets of code, banner ads, button ads, PLR, templates, headers... whatever you choose to include, to help them to sell your product!

With your new affiliate program ready and waiting, you contact a super affiliate like Rosalind Gardner, and show her the information product you've specifically created for the niche you know she supplies with product recommendations.

You wisely offer her a great commission rate (maybe even with lifetime cookies - you aren't taking any chances!)

You make sure there is nothing on your sales page that will kill her interest on the spot by accidentally diverting credit for the sale away from her.

You offer to do all the work for her - you know how busy she is -and provide her with a direct download link to your product and her own personal affiliate link on the spot, so she doesn't even have to bother signing up.

Impressed with your sales page and professionalism, she checks out your product, and seeing that it will indeed please her list (and generate sales!) - she agrees to JV with you by writing a review.

Rosalind Gardner's list is massive - she's the mother of all super affiliates! You are suddenly flooded with sales, and you capture each person who buys straight to your buyers list - after Rosalind Gardner has been credited with her commission, so you're not stealing her thunder.

All of a sudden - by writing one letter and having your sales material and affiliate program professionally in place - you've got serious traffic!

Serious traffic creates significant passive income.

And each one of those buyers - who will love your well-produced information product as much as Rosalind Gardner did - has the option of signing up to be your affiliate. And since they themselves have affiliates, you're now looking at tiered affiliate sales - where you pick up more and more affiliates indirectly, which means more and more sales. And that means ever-multiplying, true passive income.

But wait! You've planned for and added a Resale Rights upsell, giving your affiliates the chance to rebrand your product with their own picture, name and information! Not only are you making money from their affiliate sales, you're making money from your upsells.

On top of that, you had an OTO (one time offer) ready and waiting as purchasers were about to check out with their purchase. 10% of your purchasers added that OTO to their carts!

Or you offered the option to add a physical version of the product for an extra fee.

And all this came about through having a plan made carefully in advance; then making the most of material you've created.

Marketer B, on the other hand, just promoted her $497 12-CD Instruction course to her 94 subscribers. She didn't have an affiliate program in place. She used just a couple of methods of promotion.

Nobody bought it.

Information Product Passive Income

What we were just talking about was a practical lesson in using your business savvy to create passive income. It's what separates Mary Dabbler from Mary Entrepreneur.

Mary Dabbler downloads dozens of eBooks telling her how to market -but she doesn't really read them. She gets about one third of the way in, and gets distracted (triggered by a sentence or link in the eBook itself). She's off to check out some other aspect of marketing she feels compelled to learn. Finally, having spent more money and time than she ever intended, she somehow manages to create an information product. She's so exhausted by then, she just pushes it to her tiny list. Since she started off with a high ticket item, instead of building her list with lower ticket items or making sure she and her product gained maximum exposure and buzz first, she's disappointed when her product release is met with... resounding silence.

Compare that with yours - market exposure and social proof (provided by your super affiliate JV); a huge increase in your list; a product that lives up to your intelligent creation efforts (wow, only 2 returns out of 120 sales!) - and you made $5,000 with that first release! Your return on your investment (ROI) was huge, for a newer marketer!

Sample Content Preview

Introduction

This ebook will give you the ins and outs of selling niche products outside the Internet marketing industry. It will give you ideas for targeted sale letters, promotional e-mails, web site content, list building and traffic generation.

Once you combine all these tools and strategies together you'll have an arsenal of marketing weapons at your disposal. It doesn't matter if you are selling niche products as a business, affiliate or auction seller. They will give you an overall road map for improving your niche selling process.

How To Sell Jewelry

Reasons Why People Buy Jewelry

People have many different reasons why they buy products. It's your job to figure out what reason(s) will persuade them to buy. The reasons are usually based on emotions they want to experience rather than logical reasons.

Here are some reasons get you started:

They want highlight or decorate a certain part of their body.

They want to purchase the jewelry as a gift for another person.

They want to accessorize an outfit(s) that they wear.

They want to use it as a symbol of a specific time in their life.

They want to show off their expensive jewelry to others.

They want to propose or show their marriage with someone else.

Types Of Jewelry To Sell

There are many types of products you can sell. You just need to determine who your target market is and what specific item they want. Or you could sell a couple different ones in a package deal.

Here is a good list:

Rings - diamond, stone, wedding, engagement, bands, metal, etc

Bracelets - wrist, ankle, beaded, metal, charm, plastic, etc

Earrings - studs, danging, hoops, pierced, clip on, etc.

Watches - pocket, wrist, digital, windup, hands, etc.

Necklaces - beaded, rope, pearl, chain, pendant, locket, chokers, etc

Pins Or Brooches - ornaments, business, memorizer, symbols, etc

Words Or Phrases That Sell Jewelry

Just one simple word or phrase in your ad copy can be the difference whether a person buys or not. You need to use ones that will persuasively describe your product. You can use them for headlines, benefits, features, p's; etc.