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PROMOTION: SUBMITTING TO PAID DIRECTORIES
In addition to dealing with free directories, you may also want to consider submitting to a few paid directories. I do not feel this is necessary to your success, though if you have some money and want to get a faster start this is certainly an option.
To hear me talk a bit more about paid directories, please review Video #16.
PROMOTION: RELEVANT BLOGS
Commenting on other people's blogs is a fantastic way to get some great backlinks. You have to remember that a large percentage of bloggers out there are doing it just as a hobby, and they will love it if you take the time to read their blog and make a thoughtful comment.
Do not spam your comments! If you try leaving a comment like "Nice Blog, Check Out My Website" it is going to get taken down. The key here is showing the blog owner that you actually are interested in their blog, and want to contribute towards it.
If you really want to make the most of your time, only focus on blogs that have google page rank. This is a nice way to gauge the quality of the blogs you come across.
Please refer to video #17 to see me talk a bit more about blog commenting.
PROMOTION: PRESS RELEASES
Press releases are a fantastic way to get the word out about your website quickly. It will also help you pick up several valuable backlinks.
PRWeb offers a variety of ways to distribute your press release, ranging from free to very expensive. If you are serious about your web business, you may want to consider spending some cash here, as it is well worth it. You will want to make sure that your press release is well written (PRWeb can help with that too).
Please note, press releases take time to write, and you will want to make sure they are high quality. I definitely feel that submitting them is certainly worth your time!
To see me talk a bit more about this, please view Video #18.
PROMOTION: CREATING YOUR OWN BLOGS
If you don't have a blog, you are missing out on a huge opportunity. Simply put, blogs open up doors for you to certain aspects of web promotion, and make it a lot easier to rise up in the search engines.
If your main website isn't a blog, you could consider adding one, such as:
which could then push people towards your actual website.
Of the three listed, I would suggest working with WordPress, as it is the most robust and offers the greatest amount of flexibility.
One of the great things about WordPress is that there are many plugins that you can install (also free) that will further enhance your blog. This makes it possible to do things like notify the search engines when you have new content, automatically bookmark your post to the social bookmarking services, setup future posts to go live automatically, and more!
Please refer to Video #19 to see me talk a bit more about creating a blog for your business.
PROMOTION: THE POWER OF A SQUIDOO LENS
Imagine if I told you that it was possible to get your very own webpage underneath a very popular website, where you would be free to promote your own website as much as you please? Thanks to websites like Squidoo, this is now possible.
Squidoo is a social site where people can sign up for free, and create their own pages. The good news is that Squidoo pages carry a lot of weight in the search engines, and having backlinks from there can prove to be invaluable.
Squidoo is also very easy to learn. Even a novice can have a page up and running fairly quickly. Once you have your page established, you will not only receive the benefits of a strong backlink, but should receive traffic from Squidoo as well.
Please feel free to review Video #20 to see a tour of Squidoo.
PROMOTION: THE POWER OF A HUBPAGES HUB
Hubpages is another social website, where its users can sign up for free and create their own pages.
Hubpages is very similar to Squidoo, and I highly recommend that you take advantage of both of these websites. What a perfect way to create some strong backlinks that you have complete control over.
One final note however, you will want to make sure that your pages on Hubpages are of decent quality. If you just throw up content that is taken from somewhere else, or of low quality, your page will get shut down. Be careful!
To see me talk a bit more about Hubpages, I suggest you review Video #21.
PROMOTION: FUN WITH WIKISPACES
Wikispaces is yet another place where you can sign up for free and create a nice little webpage underneath the "umbrella" of the popular Wikispaces website. The only difference here is that your page is actually a "wiki".
Wikis are very popular right now (You've probably heard of Wikipedia, a very successful online encyclopedia) and having your own that you have complete control over, that you can then use to promote your website certainly has its advantages.
To hear a bit more about Wikispaces, please review Video #22.
PROMOTION: GAINING CREDIBILITY FROM FORUMS
Becoming active in forums is a fantastic way to increase exposure to your website, as well as help to establish yourself as an expert. Simply finding a forum that is related to your niche, throwing your website in your signature line, and answering relevant questions can bring about a nice amount of highly targeted traffic (and also results in backlinks too).
I would suggest not pushing your website too much, a subtle advertisement in your signature line should do the trick. Establishing yourself as an expert can go a long way, after all, wouldn't you rather buy from someone that you trust?
To hear me talk a bit more about working with forums, please view Video #23.