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While you are in the process of creating your product, all of your attention and focus is going to be on that product. Once you have created it and built your sales pages so that it can be promoted, then you need to look at the next stage, which is to consider how you are going to promote it.
As you will probably understand by now, entirely irrespective of how good your product is or how original the ideas behind it, if no-one knows about what you’re doing, then you are not going to generate any sales.
In other words, once your product is completed, the next thing that you must focus on is driving visitors to your sales letter.
In order to do this, there are many different traffic generation tactics that you can employ. For example, you may decide to spend money on Pay-Per- Click advertising, or to write articles and submit them to the major article directories as methods for driving traffic to your site.
The disadvantage of doing this should, however, be self evident. If you choose to do all of your promotion yourself, that immediately limits what you can achieve because there only so many hours available in every working day. By following this route you are therefore naturally limiting your sales potential, as well as limiting the development of your business.
If you have been an active affiliate marketer yourself, then you should already appreciate how limited you are when you try to do everything yourself.
On the one hand, you have already seen how effective affiliate marketing is as a marketing strategy, and you will no doubt have enjoyed some of the financial ‘fruits’ of marketing as an affiliate at the same time.
On the other hand, however, once you have created your product and put everything in place to sell it, the profitable way forward is to start recruiting your own affiliates. In reality, this is the only way that you can hope to enjoy the volume of sales that will generate the levels of income that you would like to enjoy.
Knowing that having your own affiliate sales team is the way forward, the next step becomes obvious.