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It has long been believed that foods that are fried, chocolate or soda cause acne. Well, this great debate is over because it has been shown that these items have no scientific root linking them to acne.

There is no scientific evidence that shows that foods such as pizza, French fries or soda cause acne. Acne is caused by a biomechanism that causes your sebaceous glands to produce too much oil. These oils are much different than those that are used in cooking food. This myth has been around for so long because people simply believe that it is true. They cease eating foods and their skin clears up, but this can be due to a variety of other physical effects. Some people have noticed these changes and a doctor will simply tell you that if you think that is the cause then stop eating those foods. They are not going to tell you that chocolate and Dr Pepper cause acne.

It is, however, very important that you do eat healthy. There are numerous nutrition related issues that may be caused when you don’t eat a healthy diet. What you eat will not directly affect your skin, but it can cause a variety of other health problems that are much more serious than acne, such as heart disease. A balanced diet will also leave you feeling better all around. You will have more energy, slow down the effects of aging and make a healthier environment for your skin.

Acne is Not Caused by Poor Hygiene

This myth seems to make sense, but it really is not true. Acne is caused by an overproduction of sebum. This is natural oil that is essential to your skin to keep it waterproof and hydrated. A lack of cleanliness does not cause acne. In fact, the products that cause acne are located deep inside tissues that you can’t clean. Over cleaning and scrubbing your skin too much or using harsh chemicals on your skin can cause you to irritate your skin, thus increasing your chances of acne.

Proper skin care is important at all times throughout your life. If you have acne, then you want to take special care to keep your skin clean and healthy. This means that you need to protect it from too much sun and harsh cosmetics.

To clean your skin you will want to use a gentle soap or specialized skin cleaner. Wash your face with this product twice per day. Don’t scrub and aggravate the acne but clean it with a nice, soft cloth. Apply cleanser to all areas around the hairline and the neck. Rinse clean with water and pat dry your face. If you have very oily skin, then you may need to use an astringent. Use it only in the oily parts of your skin because dry skin will increase its oil production and make your acne worse. Hair care is also important and you will want to shampoo at least two or three times per week. If you have oily hair, then you will want to shampoo daily. This can help prevent scalp acne as well. Try to keep the shampoo off of your face as much as possible.

Tanning was once considered an acne treatment, but it really only dries out your skin and temporarily hides your acne. As your skin becomes accustomed to the sun, the acne will adjust and flare again. You are also risking skin damage and increasing your chances of skin cancer. Many acne medications are also prone to causing skin to be more sensitive to sunlight. This means you will need to be diligent about using sunscreen when outdoors.

The best thing you can do for your skin is not wear any make-up at all, but since we know this is not happening for many women, you will want to make your make-up selections carefully. Look for make-up that is “noncomedogenic” and avoid make-up that has an oil base. Be sure to read labels carefully when shopping. Be aware that even if it says “noncomedogenic,” it may still cause acne in some people. Be sure to wash away all make-up every evening before you go to bed. This allows your skin to breathe and provides your acne with air.

You can also look for make-up that contains products that will aid in killing bacteria that contributes to acne. In fact, this make-up can be useful in prevention as well. If you apply moderate amounts of make-up, you may be doing your skin some good. There are also several types of make-up that contain sunscreen to help prevent your face from damaging sunrays.

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Google is the king of pay per click programs. Cost to sign up is $5.00 (given as bid credit) and your ads can appear in as quick as ten minutes. Since Google is syndicated, ads appear in front of even more customers. You can target your ads to a particular country, area, or even zip code if you wish.

While there are less expensive pay per click programs, Google’s Adwords offers several advantages. Relevant ads rise, price monitoring is automatic, ads go live almost immediately, a low minimum deposit gets you started quickly, ad areas can be targeted by country or language, plenty of tools are provided for users and ad price can be set by the word or by the ad.

Google provides several tools to help users succeed. The Google Website Optimizer can help you test the potential conversion rate of your landing page. As with some other pay per click programs, Google awards relevancy. The more focused and relevant an ad is, the more viewers click through. The higher the click through rate, the lower the actual cost per click.

Once you register for a free account, you’re ready to start a pay per click campaign. Use the Google Keyword Tool to enter all of your keywords. If you haven’t already, you can use the tool to generate more keywords.

Start with As Many Keywords as Possible

Your keyword list should contain every word you can think of that applies to searching for your product. It’s okay to totally brainstorm and to add plenty of keywords with the Google Keyword tool. The point right now is to get as many keywords as possible.

Additional keyword sources include forums and groups. What words and phrases are people using? As you continue pay per click affiliate marketing, you’ll want to stay up to date on slang or buzz words related to your product. Consult an online or print thesaurus to find good synonyms.

Try typing your keyword in Google or another search engine. Visit the first few sites that come up in the search results. Click on View, then source to see what keywords the site is using. If the page isn’t encrypted, you’ll be able to read the list of keywords near the top of the source information.

Ad Campaigns are made up of ad groups. For instance, an ad campaign to promote tattoos could consist of separate ad groups focused on angel tattoos, dragon tattoos and fairy tattoos. Use different ad campaigns for separate product types, different projects or different websites.

Ad groups can be based on several different criteria, including design, style, misspellings, personality types, seasonal promotions, special promotions. Ad groups may contain just one ad or several ads.

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Chapter 6 Roses as Gifts and Drying Roses

Roses are great as gifts, especially for a special individual or occasion. Roses are common for Valentine’s Day, weddings and anniversaries. Roses are able to express anything you want to say something special without saying a word at all.

Bouquets

This is the most common gift that roses are used for. They are great in any color, especially when mixed with Spanish Moss or Baby’s Breath. These are very attractive and can be very simple, yet attractive gifts.

Potpourri

Potpourri is a lovely way to enjoy roses. Turning your roses into potpourri is easy and all you have to do is dry your roses properly. Once the roses are dried, you simply break the blooms apart and separate them. Place the shreds in a nice container or even hosiery for drawer potpourri.

Dried Bouquets

These are beautiful bouquets and will last forever. All you have to do is follow the sanding method for drying roses and plant them in a small pot. You can also mix the roses with dried green moss and other dried flowers. There are also several sprays available that will give the flowers a glossy look.

Candied Roses

These roses do not have to be completely fresh or dried. You can mix these with real roses or with candied or chocolate roses. These are a unique and delicious gift.

Drying Your Roses

There are a variety of reasons to dry your roses. One is that you can preserve your beautiful blooms forever and they also make special mementos. They can be used in weddings or as simple gifts.

Air Drying

Air-drying is the easiest method of drying your roses. All you have to do is start with perfect roses on their stems. If they are not perfect, they will fall apart. Remove leaves for the branches and bunch them in a manner so that they fan out. Tie the bottom of the bunch with a string or rubber band. Hang upside down in a dark, dry area for about two to three weeks.

Sand Drying

To sand dry your roses, you need to begin with perfect roses that do not have any dew and have dry stems. Bend the end of a wire into a hook over each rose head and pull down. This will secure the head to the stem.

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Chapter 3 I Have My List – Now What?

Okay, so you’ve done a lot of promotion for your website and you’re getting people signing up for your newsletter or ezine. Now, all you need is the newsletter! Here you are going to find a step-by-step guide to getting your newsletter or ezine set-up.

Create Your Free Report

You’re going to need a digital product of some form. It can be an eBook, which is the best by far, or it can be another type of free report. Either way, they need to be full of real, useful information. You don’t want to just send something to your people that is really vague and not helpful. It’s all about providing them with a good, free gift that is helpful to them.

This will keep them coming back for more. You will also be using this as something to get people to sign up on your list for, so it needs to be good. If they like it, they will send it to their friends and family and they are likely to sign up as well. The more people you are getting to sign up, the more money you will be able to make.

Now, a free report can either be sent as a Word document or a PDF document. These are two file types that most people are easily able to open. If you are giving away some sort of software trial, then it will be a program in an .exe format. Because we are talking about free reports, we will cover how to create those.

Creating a free report is simple. All you have to do is begin typing. You will want an eBook to be laid out in a similar form as a traditional book. You will also want to have a cover page, preferably with a graphic. If you are not a writer, have no fear! There are thousands of writers out there just waiting to write your eBook or free report for you.

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You can. Anyone can. Unlike traditional broadcast media like TV and radio, there are no bandwidth issues, there are no frequency issues and, in fact, there are basically no regulatory issues at all.

If, for example, you have a web site or a blog, there is nothing technically and nothing legally (other than possibly the copyright of others’ materials, which we’ll cover more in a moment) stopping you from starting to podcast right now!

Why Would People Pay For Podcast Programming When Radio Is Free?

The podcast world exists as a sort of blend of radio, which historically has always been free, and satellite radio, which is not free, plus downloadable music. Within just a short time, people have become accustomed to paying 99 cents per unit - which is usually a song, or about 4 minutes duration.

People will always pay for what they perceive to have value. For example, take real estate lectures. We know of a local realtor and real estate investor who decided to teach a class on how to make money in flips, given the attention of the housing market lately. He sold tickets for $25, had a hall with a capacity of about 100, and sold about two dozen seats - in other words, possibly breaking even on the venue rental and possibly not.

The material in that lecture would probably be more profitably sold as a podcast lecture series for a few dollars per subscription, or given away as value-added advertising for his real estate business.

By contrast, Donald Trump gave a lecture with The Learning Annex in New York City in Fall 2005.

The Learning Annex generally charges a few dollars for a lecture, has capacities of a couple of hundred seats, and pays the lecturer a couple of thousand dollars. Trump was paid a million dollars to speak for a couple of hours. How can the Annex pay for that? By getting a 40.000 seat event hall and charging $99 per ticket - that’s $3.96 million in gross ticket proceeds assuming a sellout...for a lecture on real estate.

Suffice it to say that people will pay and often pay big, for what they perceive as information or entertainment of value. The question for the entrepreneur becomes, is the podcast a product itself, or is it a way to increase sales of other products?

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When many people think of real estate, they only think of the market for persona homes, but the world of real estate is much larger than most people think it is. The real estate market is about much more than just finding your dream home. There are several different categories of homes and business properties as well as divisions in the types of real estate that are available to others. It does not matter if you are looking for a home or for a property that you can turn a profit with, if you are going to make an investment then you should know about the different types of real estate investments that are available.

There are two major types of real estate investments that are available today; business and residential. Each of these two investment types have specific guidelines that are set with them that will make a difference in the functions of the real estate. Once you have decided which of the two types of real estate you want to invest in, you will be able to determine what is available to you.

If you are looking at only residential areas, then the real estate that is available will be divided up by the size of the home. These types of homes will usually be referred to as single family or multi-family homes. If you are looking to invest in a multi family unit, then you can expect to have neighbors sharing the same walls with you, such as condos or town homes. A single family home will be completely independent from the other homes in the area and will usually be shaped differently because the neighbor’s cannot cross the yard.

Business real estate, like residential real estate, is also divided into smaller categories. These will often be referred to as commercial properties and can range from office buildings to manufacturing sites. The main difference between a business building and a residential building is that there will be a different approach towards the regulations. There will be different zoning rules and the lease will have different divisions for such purposes and taxes and insurance.

If you are in the right area, you could have the opportunity to invest in real estate property that has both commercial and residential areas in one. Usually land investments or areas that have been zoned for commercial purposes will have these types of regulations. If you are thinking about having a business from your home or if you want to expand into a business, this type of real estate investment may be the best choice for you.

It does not matter if you want a cozy home or a place to start your own business, knowing the different types of real estate that are available to invest in is the best place to begin your search.

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Chapter 6: Quick Tips to Improve Your OTO

The sales letter is done, the offer is complete, yet you still don’t feel amazing as you thought you would about this one time offer. How then do you make something that is going to have you feeling confident, and sure that it will sell like crazy once the prospects arrive at the page? The answer is to make it irresistible. Here is how you do just that.

Make the offer clearly accessible to wondering eyes. This means that when a user finds your OTO after making a purchase, or however your OTO is triggered, they will pass through quickly. Some people make a point of not reading OTO’s at all, just to make a point. So for those people, one must cleverly design a sales page that catches their attention. How best can this happen? Through the use of clean crisp design, and bullet points.

Clean and crisp design is all about colorful graphics that help the eye gravitate in their direction without clogging up the screen, or disrupting the follow of the sales page. To help appease the wondering eyes, one can craft a set of carefully planned out bullet points, make them large enough that one can not miss them, and then post them to the page.

On the list of bullet points you want to write about the features of the product, and make sure to include some sensational statements that will spice things up. Even if the statement is blanket, and not directly related to your particular product in terms of features, it will still do its job of attracting eyeballs.

A statement about how rich the product will make the person, or what the product has done for others usually does this well. Once you have bullet points, you should at least capture some of those wondering eyes before they skip your OTO. And for those that are already reading your offer, the bullets can only help them see the offer more clearly.

Testimonials are another way to make the one time offer irresistible. Customer testimonials that help illustrate the power of the OTO can help draw buyers in, and give them the confidence to make a purchase.

Any testimonial put on the one time offer site should have a meaning to it, and be somewhere between 2 and 10 sentences long. You don’t want a long testimonial because people might simply skip over it, after all they just finished reading the sales page of your first product or service, and thus it might be taxing to read another set of testimonials. At the same time, it is important to make the testimonials long enough so that one can see that a customer or set of customers have gained enough confidence in the product to share their experiences with others.

Finally, it is important to make the one time offer a deal. A deal simply means a great price compared to the normal rate. Some of the best one time offers take a product or service and mark it down by as much as 90% in order to entice a prospect to take action.

If your product normally sells for $100, why not offer it for $20? This will make a lot of people think twice before skipping the page, and thus it is important that you seriously consider adding major value to your OTO. The advantage of using an OTO when it comes to information products is that there is room to do this and still profit. Information products are for the most part cheap or free to hold in stock, and sell, thus the more sales one makes, the more profit one is to receive, no matter how much the discount is.

If you are able to take all the information in this chapter, apply it to an existing or new OTO, you should see considerable results. In the end an OTO is all about you, and what you want to do with your product or service. If you envision your product as something of value, spread that value throughout your offer and the results should be exceptional.

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Making a website attractive to search engines is a key factor for its success. One of the key ways in which to rank well with search engines is by optimizing the visible keywords on the pages. But in order to be successful in your keyword strategy campaign, you should use the following two steps.

Keyword Selection You will need to determine what your pages are offering and also determine which words that your potential visitors might use in order to search for the pages of your site. You then need to create keywords which are based on those words.

For the full optimization of keywords on your site you should use between 3 to 5 keywords on the appropriate pages. It is vital that you start using them from the top left and then down. Many times you will find that this will be the first 200 words on each page of your site which will include the title tag, headings, abstract etc.

So the closer to the top left of your page the keywords are placed then the more weight they will be given by Google. Often, visitors will view your site in the same way that the search engine spider’s do, so emphasizing your keywords from the top left and down is a good way to design a site.

However, if your pages are already built, you may be thinking it is too late to select your keywords. But it’s not. It does not matter if you choose your keywords before or after the site has gone live (although it is better to do it before, as then you will not need to rewrite the text on the pages). But if it is live, then you may have the keywords, but they may not be the right ones. Yet they could be and you have not fully utilized their optimization value. So, if you wish, by using a thorough keyword selection process, you can make sure that they keywords you are using are optimized to their fullest extent.

Also, another issue where keyword selection is concerned is you need to determine whether the keyword is too popular or competitive. So if you find sites that are already competing for high rankings using particular keywords, then you may need to select more specific keywords instead. This can also be said for keywords which have several different meanings as well. Therefore it is important that you look how users will search for your pages, and which specific questions the content of your pages actually answers. So whenever possible, refine the keywords that you use in order to answer these questions.

But whenever you are refining your keywords, it is important that you keep in mind that a large portion of searches carried out on the net contain three words or more. So when people are searching for answers on the internet, they will often phrase their search term as a question. Therefore many people will not use search words that describe the solution to a question. So in order to optimize your pages to their full extent, it is best if you think like the person who is searching.

Check out the Competition This is a great way of getting ideas, and you do this by carrying out a search using keywords that you already know, and that you would like to target. Then click through the top sites that come up as a result of this search. Then once on the site, view their source HTML code and view the keywords that they have in their Meta tags. But it is important that you remember to use those keywords which relate to your site or page. It is easy to view a sites HTML code, all you do is click on the “View” button at the top of your web browser page and then select “Source” or “Page Source”. By developing a list of keyword phrases, you should be able to optimize each page of your site for the search engines.