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Now that you have a veritable list of subscribers, the last thing you want to do is to see them disappearing as fast you had earned them. Keeping an existing list is just as important as generating new ones.

So how do we ensure that our subscribers stay loyal to us?

The first rule of thumb is to mail responsibly. To keep them abreast of the latest news on your product or service, you are free to email them your newsletters and offers.

However, keep to good information or product reviews. Mailing your list spam or irrelevant advertisements not only make you lose credibility, but also your subscribers in the shortest time possible too.

You should also include the option for your subscribers to unsubscribe from the list anytime they wish. Of course, you do not want that to happen, but providing the unsubscribe option does give them the reassurance that control is in their hands, which in turn will increase their trust and make them more likely to stay.

And as highlighted above, this means providing information or services that are of interest and high relevance to your visitors.

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How are YOU Making Your Money?

High chances are that you are currently employed, or you have been employed at one point of time in life. Remember meeting people who are like Model A: money first, results later? You can usually hear them utter any or all of the following lines or the likes:

“Boss, you are giving me a lot of work. I insist you pay me more first, then.”

“I have just come into this work place barely more than a week, and it seems that my boss is testing my patience by expecting me to deliver too much on performance. I will deliver them – only if he pays me more first.”

“I deserve to be paid more for the amount of work I am doing.”

I am very sure you have definitely met people like that! Now, let’s take a look at people who fall into the Model B category where they place high importance on “proving their worth” first before the big pot of money.

Have you met anyone who is in the Model B category? They are often star employees, self-employers, professionals, and business people.

The bottom-line: There is an approximate 1.4 trillion US dollars circling around the globe everyday, looking to get into the hands of people they can trust. While it is obvious that anyone would naturally want to have more money so that they can spend, invest or do anyhow they like, proving your credibility, worth and trust is of up-most importance.

Think about it: if you are going to have to pay someone to get a certain job or task done, you would certainly like to have the task-holder prove his worth and show results first-hand. Otherwise, why pay him more and later be in for a surprise when you finally get to see his actual results?

On the same token, why should you get paid BIG first if you have yet to prove your worth just yet, whether you are an employee, business person, or a professional?

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Ever noticed that when you purchase an item on Ebay and you’ve paid immediately but you don’t receive any feedback for being a good buyer and paying right away?

It’s irritating isn’t it?

But as soon as you leave feedback for them they shoot you back some feedback.

Want to know why sellers do this?

Basically… they’re waiting to see if you give them negative feedback. That way if give you them negative feedback (because it’s all about a sellers reputation as to what sort of success they’ll have on Ebay) they’ll give it right back at you!

This way they’ll have a “hold” over you.

Honestly? It’s not fair! You’re taking a risk and paying them for a product that you have not received and then not only that but they aren’t going to give you positive feedback that you deserve (after all, you’ve been a good buyer, you’ve paid them immediately for the item) until you give them positive feedback.

But that’s just the way it works on Ebay.

You get the very rare and occasional Ebay seller that does the right thing and leaves positive feedback for you as soon as you pay – but again this is RARE!

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Next up comes the meaty goodness of your sales letter, and that's the main body of text that directly talks about individual parts of your product and how it's going to help the people that buy it. Again, something that many marketers get wrong is that they blab too much, one huge, dirty, disorganized body of text written in an entirely unattractive way that no one can be bothered to read. Or they just provide a list of features telling the reader what the product does. Nah! I think not.

So lets look at how to correctly go about informing your visitors about your product while keeping it interesting. First up I'd like to tell you now that the more organized approach of bullet points is the right way to go about things. It's fast to read, looks nice, and best of all if the reader isn't interested in a particular part of your product, but is interested in general, they'll be able to skip over that point and move onto the next, something that's made impossible if it's all one slog of text losing you customers. So point one here is actually use bullet points.

Of course it's never that simple, and neither is this. Something that I want you to remember, that should always form the basis of your sales letter and ad copywriting, is that listing the features is never enough.

The reason for this is because it's boring, and it's breaking one of the rules of sale letter writing we talked about earlier; assumption. Just because it's totally obvious to you what something does, with so many different types of people on the internet from all around the world, it's possible that it may not be so obvious to them.

Remember, benefits sell, features don't. There's two ways to go about this as you're dissecting your product for all to see on your sales letter. Method one is to simply list the features as mini titles and in the same bullet, expand on them and talk about their benefits. The second method is similar and just mixes the two together instead of separating the feature and the benefit. Personally, I prefer method number one over method two, because it really allows the reader to see what youre getting at from the outset, and in turn lets them skip over it if theyre not interested or are looking for something else in your product.

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At this point, your domains have been registered and setup on your server.

Now, we’re going to install a WordPress blog on the root of each of the 100 ‘money’ domains you purchased. Again, don’t worry about your blog farm domains for now as we’ll get into setting up your blog farms later.

There are several programs/services out there that will install WordPress blogs for you automatically, at the click of a button across multiple domains. I use a program called WordPressSuperInstaller (WPSI). It’s by far the best automatic wordpress installer out there in terms of features, speed and easy of use.

There are simple step-by-step videos on how to use WPSI. It’s very easy and will probably take you 15 minutes to learn how to use.

At this point, you need to go ahead and install your 100 blogs (one blog on the root of each domain).

It’s extremely important that your blog links to your internal pages. Now, we have not created our internal pages ye, but that does not mean that we can’t setup a link to our internal pages from our blog. This may not make sense now, but it will in a minute.

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After you’ve chosen a business and set up your website for operation, you’re ready to “go live” and start marketing your business. This is the phase where you start drawing visitors to your website and converting those visitors to paying customers.

It takes time to build a successful website, so you shouldn’t expect an explosion of traffic and sales overnight. However, you can steadily increase your online presence and create a marketing campaign that will seem like an overnight success when your efforts pay off.

You should plan to spend as much time marketing your business as you do in developing it. The best marketing plans are built around your efforts and networking, rather than the amount of money you spend on advertising. Most advertising programs that promise instant results for a fee are not worth the expense—only time and effort will build your Internet presence.

The key to getting website traffic lies in the amount of exposure you have. The more often your website appears on search engines and other websites, the more people will see it. Internet consumers generally must “see” your marketing message three to ten times before they’ll visit your website.

If they come across links to your business on several websites they’re familiar with, or find it in the top search engine rankings, they will trust that your business is reputable and worthwhile.

How do you spread your URL across cyberspace and get visitors to click on it? This chapter will discuss proven strategies to gaining website traffic you can use to launch a successful online business.

Search Engines Strategies

Search engines are still the biggest and best way to get traffic to a website. There have been many strategies developed by webmasters to boost search engine rankings and get their websites seen. Some of these strategies worked when the Internet first became popular, but as online technology evolved, many of the search engine techniques no longer achieved results.

In order to optimize your website for search engine rankings, you should have a basic understanding of how search engines work. Programs called web trawlers, also referred to as “spiders,” are constantly searching the Internet to capture and index material for search engines.