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1.1 Why Add Google to Your Internet Business

Bottom-Line?

You’ve heard of Google. Anyone who hasn’t heard of Google has been living under a rock for several years now. But did you know that Google can help you do more than just find information? Google can help you increase the bottom line of your business.

There are two ways that Google helps business owners increase their bottom line – with Google AdWords, and Google AdSense. There are two separate advertising programs that actually work together, even if you are only participating in one of the programs. Both programs are free to join.

Google AdWords is an advertising Pay-Per-Click program. You set up a free account, write your add, choose your keywords, set your budget, and activate the campaign. Google then displays your ad in their search engine results, when your keywords are used in a search, as well as on content websites that are related to your keywords.

Each time someone clicks on your ad, you are charged whatever you have agreed to pay for each click, or less in some cases. Google charges your credit card for the clicks that you have received on a regular basis.

This is one of the most effective ways to get traffic to your website, and to build up an opt-in list – if you are using a capture page – in existence.

On the other side of the G-Factor is Google AdSense. Google AdSense doesn’t cost money – it pays money to content website owners who place the Google AdSense code on their websites, each time one of their visitors clicks on one of the ads that are displayed.

With Google AdSense, you can select the type of ads that you wish to run, as well as the look and feel of the ads. When you place the code on your web page, Google serves ads that are relevant to the content on that page, so that the ads are highly targeted.

The ads that are being served to AdSense sites are the ads that AdWords customers are running through the AdWords program, and this is how the two programs work together.

So as you can see, you can either join forces with Google AdSense to earn extra revenue for your bottom line and/or use Google AdWords to get more traffic to your site, which you can then convert to more sales.

1.2 How to Use Google to Boost Your Internet

Business

Google makes it easy for business owners to boost business on the Internet in three ways: Google AdSense, Google AdWords, and by using the Google Search Engine in general. Take a look at what each Google program can do for your business.

Google AdSense is an advertising program, which allows website owners to sign up for a Google AdSense account – free of charge – and then to place ad code on their webpages. The website owners profit when people visit their websites, and click on the Google AdSense ads.

The AdSense ads that are served to your pages are relevant to the content that you have published on your page. While each click doesn’t pay you a lot of money, numerous clicks can. In fact, there are many people who do nothing but publish ‘AdSense sites.’

These sites are designed with content that is meant to attract high paying ads from Google AdSense, by targeting high paying keywords. While some website publishers focus solely on Google AdSense for site revenue, there are others that just add it for an additional revenue stream from their websites.

Google AdWords is an advertising program that website owners pay for. They set up an account, for free, write your ad, select your keywords and budget, and then let the ad run.

The ad appears in the search results when someone searches for those keywords. It also appears on content sites (AdSense Sites) that contain the keywords that you’ve selected.

Again, you pay for each click that you receive, but you will find that by using Google AdWords, your traffic increases dramatically, in a matter of hours, and that of course will result in higher sales.

Finally, by using search engine optimization techniques, you can take advantage of natural search marketing with Google. Google is the most popular search engine among Internet Users, and you definitely want to get a high ranking with them, for the same reasons that you might use Google AdSense.

By optimizing and doing natural search marketing, your website listing will appear higher in the search results – and that doesn’t cost anything more than your time if you do the optimization yourself.

2.0 Raking in Free Traffic from Google

2.1 How the Google Search Engine Works

While we don’t often think about – or care – how Google works, it is very important for anyone who is using AdSense, AdWords, or natural search marketing for their business to understand the basic principles that drive the Google search engine.

There are three main parts to Google: Googlebot, The Indexer, and the Query Processor. Each of these three parts is crucial to online businesses, believe it or not. Let’s take a look at each of these Google elements to see how they work. Googlebot is the search engine spider that comes to your website and ‘spider’s’ your pages. It isn’t an actual spider.

It actually works more like a web browser by calling a server and requesting pages, and downloading them – just as you do when you open your web browser, type in an email address, and the page loads.

Googlebot, however, is run by numerous computers and performs this task much faster than one user could on their home or work computer. Googlebot also doesn’t know that a website exists until a URL is put into their Add URL form, or until they find a link to that website on another web page.

When Googlebot visits a page, they take all the links from that page, and put them in a queue for crawling, and just repeat this process over and over again. Once Googlebot has found a link, and downloaded the page, it hands that page off to the Indexer.

The Indexer stores the pages in Google’s Index Database. The Index then sorts all of the pages in its database, alphabetically, by looking at all of the keywords on the pages. The Index does not pay any attention to what Google calls stop words, such as is, on, or, why, how, etc. It just pays attention to more important keyword type words.

The Indexer, after Indexing pages, waits for the Google Query Processor to ask it for a list of documents. A keyword is given to the Query Processor, which in turn asks the Indexer for a list of websites that contain that keyword.

The Indexer then supplies the Query processor with a list of the documents, and the Query processor presents that to the user that requested the keyword. As you can see, each element is important to the others. It all starts with the Googlebot finding your webpage link on another page, or by you going to Google and using the Add form to list your website.

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Community networking is all about promoting your business/product/service in a community setting in online communities like Ryze, Yahoo, Direct Match, My Space, Circle of Friends and other forums that have like minded people and marketers in them. You can do community networking in just about any online group. Your goal, plain and simple, is to talk to people about what you have to offer.

You can find people by doing searches and contacting them based on the information in their profiles. It sometimes takes a bit of work to find people's e mail addresses, but with Googling and cross checking on the Net, the people you would like to talk to can be found. If you know they are already online marketers (or not), and then gage your approach accordingly.

Community networking can accomplish business development, sales, general marketing, recruiting, job-hunting, knowledge exchange, strategic alliances, joint ventures etc. Business development and community networking are closely related.

Community networking is about partnerships. You are striving for a coming together, or meeting of the minds. You want to explore the relationship to see if it can be mutually beneficial, and if the answer is yes, then you work together to make that happen. It is always easier and less threatening to talk about partnering rather than purchasing something.

The relationships you are working on developing are an end, not just a means to an end. However, despite the relationship aspects of your approach to your prospect, your ultimate goal is still a sale of some sort.

The traditional point of view for the sales relationship you have with prospects is that the success of any sales person is measured in sales, not relationships. That's what's wrong with most traditional online marketing approaches. The relationship part is missing. People delete marketing messages from people they don't know, and don't have a relationship with. If on the other hand you do have a relationship chances are they will always open email from you. That is why your focus needs to be on the relationship itself and not just the short-term objective of a sale.

What other things can you be doing to establish a relationship while you are community networking? Research your market, and listen more than you talk. Marketing groups are usually really candid with their opinions about things. This is valuable information for you.

Be viewed as an expert in your field and this will give you more social standing and greater access to your audience. Speak up and out in a forum, blog, mailing list, and reach untold numbers of people. Talk about what you know the best, and if you make it original or thought provoking, you'll be quoted and linked to. That is great exposure! By the way, while you are at it, include your business name/site/blog link in every signature in every email, every Web transaction your do and in every profile you create. Invaluable exposure.

Word-of-mouth spreads like wildfire through social networks. Make use of that fact when community networking and you will soon have the world beating a path to your door to find out what you have to offer.

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How to Save Literally Thousands of Dollars on Your College Education and Even How to Go to College for Free!

The long awaited day finally arrives!

You leap out of bed, put on your cap and gown and show up at the appointed place surrounded by an entourage of family and friends all with ear to ear smiles and loads of balloons, flowers and other gifts, meant to show their admiration and congratulations for you having made it!

Yes College Graduation day is here! After the speeches and awarding of degrees and turning of the tassels you have, if anything, been consumed by one overwhelming thought.

I DID IT!

If you dream of being in this picture but don't think you can afford it, THINK AGAIN!

Thousands of High School grads and thousands more older men and women are eager to receive a college education.

More and more college students both young and old are choosing Career-Focused colleges to provide them with the needed knowledge and skills to enter and advance in today's job market or succeed in their own businesses.

Why do so many people today choose to attend Career-Focused colleges?

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In the AB split testing you divide your visitors randomly into two groups and show each group a different version of a page—the variations may be of many types from color, to font, to offers of gifts. Purpose is to see as to which version results in higher conversion, average order value, application completion, or other target. Analysis of different results would create a summary that describes the impact of the A or B page version.

For example, you can tell whether the changed layout is making any difference or not. The two versions are shown to visitors normally called the A or B test group. They are observed on their visit, sometimes on several occasions to assess their reactions, especially to see as to whether they are likely to purchase anything after visiting the page in its existing or new format.

One fault of this system is that it requires very large samples (number of visitors-often more than 10,000) for satisfactory test results. Unfortunately effects of many changes cannot be measured. The test is bound to take a long time and many factors affect the purchasing behavior. For example, people are more likely to spend during the festive season.

Multiple Variable Testing or Multivariate Testing

Multiple Variable Testing identifies the different factors on a page and then help you find out as to which factor is the strongest.

A better way is to test elements on the page in different combinations of designs etc. This approach is called Multivariable Testing and it allows you to test the elements on a page that you believe impact sales. When planned and executed carefully, Multiple Variable Testing virtually guarantees a positive change over your existing page.

A Multivariable Test on a product landing page might test the product image, the headline and the product description copy. The goal is to create the most compelling page possible so that visitors to this page, often paid for through search or banner advertising, convert to customers at the highest possible rate. Two or more alternatives of the picture, description and headline are created and a page is composed for every combination of these elements in each of their versions. If there are 3 elements with two alternatives, this requires 8 combinations or “recipes.”

By splitting the traffic randomly and showing each visitor only one version, we can determine the optimal recipe. The advantage of Multivariable Testing over AB Split Testing is that you can nearly always find a recipe that outperforms existing. The problem with Multivariable Testing is that if you have more than three elements or more than two alternatives, the number of combinations becomes so large that it takes too many visitors to run a conclusive test.

So, here is to your copywriting. May the sales multiply.