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Residual income puts money in an affiliate marketer’s pocket without any work or effort on their part. It doesn’t get any better than that. Sales of back-end products allow you to get paid for work that you do more than once. The idea here is to work smarter…not harder.

So what are back-end products? They are products/services you offer to existing customers, i.e. to people who have already bought a first product (front-end product. lead product) from you.

Most online marketers make much more money selling customers the second, third, fourth etc. product than selling their first product. The reason is that people who've already bought from you once are much more likely to buy again.

Strategies like back-end offers shifts the focus from the short sighted "take the money and run" strategy that is so much in use on the Internet today. You've seen these sites all over.

The focus is on getting a massive amount of traffic and then selling visitors an over-priced product that doesn't deliver what was promised. They might make money in the short run but they will only sell to each customer once and will have to continue spending a lot of money on advertising to get new suckers to visit their site.

More successful sites focus on building a strong relationship with their customers. Your main goal shouldn't be to just make sure your customers are somewhat satisfied...you want them to be extremely satisfied. If you deliver the goods, your customers will trust you more.

If you have their trust, you can sell them anything. When you send your very satisfied customers an email offering another product that they would be interested in, they will flock to your site to buy it because they trust you. Trust is everything.

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What is Viral Marketing?

Viral marketing is like a sneezing into a crowded room without covering your mouth.

The idea is to get people to pass it on. Viral marketing can be done in many ways…..email was the first way that viral marketing was used but since the beginning other ways have developed that encourage people to pass along to their friends and relatives information about products, services and internet sites… even jokes and video clips.

Viral marketing can be a very good thing for internet businesses, especially small ones that are just starting up. It can, also, sound the death knoll for those same businesses.

You cannot force a product to “go viral”. If it is good enough…or bad enough, that just happens.

You can, of course, use viral marketing but you can’t force the viral thing to happen.

People love to share good things with their friends and families…but they will be just as quick to share an unpleasant experience or the name of the company they think ripped them off…..maybe even quicker.

Should you try to capitalize on viral marketing? You certainly should! You would be the worst kind of fool not to use everything at hand to market your product or idea.

Without one doubt, you should reap the benefits of reaching more than just your target audience and stretching those advertising dollars as far as they will go. It is important, though, for you to realize that viral marketing is a strategy….just one tactic.

One, however, that does work toward achieving your campaign objectives. Oh….and just one more word of caution. You can craft a brilliant offer and a great message, and follow all the rules of Viral Marketing 101, but if a consumer visits your site and has a bad experience or even a not-as-good experience as expected, you will defiantly achieve viral marketing….the kind you don’t want.

Defining Viral Marketing

Viral marketing is unique and quite extraordinary. We share with friends and family the bargains or freebies we were able to get. If we can copy the freebie we will do it and give it to people that we know.

Everybody knows somebody and just like rumors, these freebies can spread fast. You can advertise your newsletter, your web site, products you’re selling, anything and you will make a profit if somebody clicks through the advertising on the freebie.

I will spare you the details of why the same ad advertised through viral marketing is so much more effective than regular advertising.

It is a great feeling when you receive something for free.

As you can see, viral marketing is giving out free stuff and in turn, this free stuff will be passed around to other people.

What better advertising could be accomplished in such a simple manner? The process is actually very simple. All you have to do is find resources where you can download free stuff, then turn around and give it away to your visitors. There are numerous resources where you can download the freebies. For example, you may get started off by offering your visitors free e-books and free software.

The software might cost a substantial amount of money to develop, but in the long run it’s a one time fee for a decent stream of visitors. This is only one idea of many.

You will find that the options are endless. Find something your visitors want and watch them roll on in!

Free web hosting is another form of viral marketing. You can provide this for free on your server to small businesses or beginning internet marketers.

In return, you place a banner ad at the top of each site advertising your products and web site.

This will increase the number of visitors to your web-site and is an effective means of advertising with little expense.

In summary, Viral Marketing by definition is any form of advertising and/or marketing techniques that "spread" like a virus without you having to do anything.

The Concept of Buzz

Everybody knows certain urban legends. They have never been marketed…. nobody ever spent the first dime to let the world know that there are alligators living in the New York City sewer system….big ones….albino ones.

So how is it that we all know stories like that? Better question….what if it were my product or service that enjoyed such common knowledge?

The grapevine, rumors, the whispers in your ear are what buzz is all about. Those little bits of information that people share over a cup of coffee….the outrageous occurrence that someone just saw and can’t wait to describe or the incredibly cool product that a friend of a friend just bought are the heart and soul of buzz…and buzz marketing or viral marketing, depending on what you want to call it.

Gigantic billboards rate barely a glance but we all still read the scribbling on a bathroom wall…ah ha! Buzz!

In today’s cyber –joined reality, every “have you heard” can get clicked on a zillion times by others faster than you can download the latest compromising picture of Madonna.

We all know what a computer virus is. It spreads from one computer to another in the blink of an eye.

The next thing you know it is everywhere. Now “Buzz” is the virus of marketing… it spreads to other customers and causes an epidemic of sales of your product or service.

It could be that “e-mail this to a friend” button that is just calling to you to click it, or a pair of real (and very satisfied) lips whispering persuasive endorsements into receptive ears, buzz marketing can transmit your business message at warp speed and do it at no cost to you.

How cool is that?

By starting a buzz you can turn your new business into the next urban legend…. that latest piece of juicy gossip that people can’t live without.

Message boards, blogs, email listservs and product review sites are the conversations that consumers have with one another and represent the largest collection of word-or-mouth or buzz advertising that has ever existed.

It is the old party line phone system taken to the umpteenth power. People talk to each other.

They willingly share their opinions on most any subject you can name but especially about products and services that they avail themselves of on the internet and in their brick and mortar worlds.

Consumers listen carefully to what others say about a product they are researching and intend to actually purchase.

Users read the recommendations that other users post.

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Because investing is not a sure thing in most cases, it is much like a game – you don’t know the outcome until the game has been played and a winner has been declared. Anytime you play almost any type of game, you have a strategy. Investing isn’t any different – you need an investment strategy.

An investment strategy is basically a plan for investing your money in various types of investments that will help you meet your financial goals in a specific amount of time. Each type of investment contains individual investments that you must choose from.

A clothing store sells clothes – but those clothes consist of shirts, pants, dresses, skirts, undergarments, etc. The stock market is a type of investment, but it contains different types of stocks, which all contain different companies that you can invest in.

If you haven’t done your research, it can quickly become very confusing – simply because there are so many different types of investments and individual investments to choose from. This is where your strategy, combined with your risk tolerance and investment style all come into play.

If you are new to investments, work closely with a financial planner before making any investments. They will help you develop an investment strategy that will not only fall within the bounds of your risk tolerance and your investment style, but will also help you achieve your financial goals.

Never invest money without having a goal and a strategy for reaching that goal! This is essential. Nobody hands their money over to anyone without knowing what that money is being used for and when they will get it back! If you don’t have a goal, a plan, or a strategy, that is essentially what you are doing! Always start with a goal and a strategy for reaching that goal!