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Using Social Media to Influence Your Audience

Social media has become an enormous part of every businesses marketing plan -and if your business doesn't utilize social media, it needs to start doing so immediately!

Brand recognition, customer satisfaction and engagement, and an increase in perceived authority are but a few ways your business can benefit from leveraging social media within a structured marketing plan. And more and more uses for social media are popping up every single day.

Why would a business want to influence their audience? Ultimately, the answer to that would be sales, of course, but social media influence can accomplish many of the necessary psychological needs that come before the sale. These needs must be examined, and met, if the end sale is to occur.

Familiarity

When a potential customer becomes familiar with your appearance and your personality, they come to realize there is a face behind the business. Knowing who you are gives them a sense of how you run your business. The more familiar you become to them, the more apt they are to purchase whatever goods or services you are selling.

Trust

The more trust you can build with your target audience, the more customers you will have. This is a basic sales law that has never been more relevant than it is today. More than likely, your target audience is tired of being sold to. They want and need that connection with you to help them feel as if they are making an intelligent buying decision.

The power of trust can never be minimized.

• File Size:4,651 KB
• License: Personal Use
• Category:Ebooks
• Tags:2015 Ebooks Personal Use