Surefire Profit System Resale Rights Ebook

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Set Up Your Autoresponder

Selling downloadable information products from a website is a great way to make money with very little overhead. But the key to making long-term profits is to make additional follow-up sales to people who buy from you.

To do that, you need an email mailing list. That’s why you need an autoresponder.

What’s An Autoresponder?

Fancy term, simple idea. An autoresponder is software that lets you.

Maintain an email mailing list, typically containing first names and email addresses for subscribers, but perhaps including additional information (like a phone number or mailing address)

Send out emails automatically on a schedule you specify to people who sign up for an email mailing list.

Send out broadcast emails at any time you want, unrelated to the automatically scheduled emails you set up in your autoresponder.

You’ve probably been to a website and signed up for a mailing list. Or maybe you signed up for a free report or something else free, and ended up on the mailing list. You probably provided your first name and email address. Then sometime later, possibly right away, you got an email that starts like this:

Hi [your name], Welcome to the list...

They got your name from the online form you filled out to join their list, or to get their freebie. Having your name let them personalize their email message to you, meaning they included your name.

The interesting thing is that they didn’t have to write that email just for you. They set it up in their autoresponder account ahead of time, and scheduled it to be sent to you immediately when you joined the list. In other words, they wrote one email that might get personalized and sent to thousands of people. That’s the power of an autoresponder.

Autoresponder Services

You can buy your own autoresponder and run it on your computer or on your web server, but I don’t recommend it. It’s a setup headache, and it usually isn’t as reliable as signing up for an autoresponder service.

Your autoresponder will be the lifeline of your business. So don't settle for a cheap system. I can't stress enough how important it is to use a quality autoresponder service that gets mail delivered.

I’m an expert programmer. So I could easily set up my own autoresponder system. In fact, I used to own a service that I built from scratch called MailListPro and it was very successful for a while.

But the industry changed and it became nearly impossible for me to maintain relationships with ISPs and get the mail delivered for my clients. So I eventually shut it down.

Now I send all my mail through Aweber. Here’s why…

I have done extensive research and testing in this area so I know what I'm talking about. It's all about deliverability.

Aweber has a full-time staff of people who constantly monitor the millions of emails that get sent every day and maintain relationships with the major ISPs (AOL, Yahoo, Google, MSN, etc.).

What that means is that your mail gets delivered. Period.

If you try to send mail from your own server or use a free autoresponder service (and I’m not exaggerating when I say this), you'll be lucky if 50% of your mail gets through to its destination. And that means your sales will be at most half of what they would be if more of your email go delivered!

I use a system called Delivery Monitor ($79 a month) to monitor my mailings. I have tested both Aweber and GetResponse and both services have excellent delivery rates (90-99%). But Aweber is always the highest.

Higher delivery rates means more money in your pocket. And for under $20 a month, you can't go wrong. I have used and tested other popular autoresponder services and when it comes to delivery, Aweber beats them all. I also prefer Aweber’s user interface because it’s much easier and more intuitive to use.

Aweber is also the first choice for most successful Internet marketers (just look at the unsubscribe link at the bottom of the emails you receive). They have been around since online marketing started and they have perfected their email delivery system.

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