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Graham Cox: Why do you think so many marketers struggle to make money online?
Allan Gardyne: Probably dozens of different reasons.
I suspect a really common reason is that many give up too soon. They're misled by authors of many marketing salesletters who say affiliate marketing is "easy". It's not. It's only after you've done the hard work and are banking the checks that it seems easy.
Many newcomers to affiliate marketing buy a book on affiliate marketing and try to make money by promoting that book. Unfortunately for them, the "How to make money on the Internet" niche is intensely crowded these days. If you decide to compete in that niche, you're comnpeting with some of the smartest marketers on the planet - definitely not a good place for a beginner, unless you can come up with a really original angle that makes you stand out from the crowd.
Another reason is probably lack of focus. I've been guilty of this - starting one project for a month or so, getting bored or frustrated with it and moving on without really giving the project a proper chance to succeed.
I think when you're starting out you should choose ONE method and stick with it for at least six months to give it a fair chance of success.
Graham Cox: What would you say is the best business model for affiliate marketing (PPC, niche blogging, viral marketing etc?)
Allan Gardyne: The best business model is the one that best suits your skills and interests. I like writing, so newsletter publishing and creating niche websites filled with useful, keyword-rich content suits me. My business partner, Jay Stockwell, likes tracking and testing and analyzing data, so PPC suits him.
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