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Terry: You would also look at doing that… affiliate marketing offline products as well?
Rosalind: Well, not selling products offline, you’re selling them through online retailers. But, the way to get people away from going to the store down the street and getting them to buy online is by price point, because that’s usually the differentiation. You can suggest that they go and test the product out at a local store, but tell them, “When you buy, buy it through this link because we found that it’s typically 20% cheaper to buy it through this link than at your local store.
Terry: Okay, so if you were doing it in that respect, you wouldn’t be doing a review site? You’d be doing more of a price comparison site?
Rosalind: Well, you’re still reviewing because you’re still going to talk about all of the benefits and features of that particular treadmill. You can also lead into, “If you like this one but the price is too high, then we recommend this other model that is less expensive. It doesn’t have these features, but if you can live without them, then this would be a really good alternative.”
Terry: Okay. So, basically the affiliate marketing formula is really to set up a review site for whatever it is that you’re marketing.
Rosalind: That’s the model that I use and have found works really well, and I know so many other super affiliates that use that model successfully as well. I like it too; you’re connecting with people.
Terry: Excellent. Now, if we just take a step back to the big picture again, now you looked under palmistry, thinks that it might be a good market, should we be concerned if the market is expanding or shrinking or should we just look at it and say, “It looks good now, let’s just go for it.”
Rosalind: Well, that’s a really good question, Terry. You’re probably not going to be selling Y2K antidotes later. I like perennial products; I call it the seven deadly sins. If you can appeal to people’s greed, lust, and all of the rest… lust would be personals where people connect. The other end of that section is the adult site, and there’s money to be made there too but the competition is huge and it doesn’t work for everybody. I like big markets and I like perennial markets.
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