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SEO or Search Engine Optimization is the process by which you can increase the traffic to a website from search engines results. The more traffic you can potentially drive to your affiliate landing page, the higher the probability of a sale hence a conversion. The basic principle is that the higher your landing page appears on the results for a search, the more visitors will go to your site.
To many people, this form of traffic generation method is free. It is so in terms of money investment, unlike PPC and Facebook ads, however it does require time to build. To be able to drive a lot of traffic from the search engine, you would want to rank 1st page for multiple keywords in your campaign. Once you domain 1st page in the search engine result pages, you will be able to drive a surge of traffic to your landing page.
To optimize your website to achieve the highest results requires tweaking the content on your page and a little HTML work. Google is by far the most popular search engine and has the lion’s share of people using it to find information, goods and services. If you can optimize your website to appear on the first page of results, you will be quickly on the road to realizing huge profits. There is an entire industry dedicated to this goal but the concepts are easy to understand.
Most importantly, an engine like Google has automated crawlers that index pages so that they can display the most relevant results to their users. Crawling websites like Google assigns a PageRank based on a number of public and secret factors so as to avoid manipulation. The key to appearing on the first page is having carefully crafted ad copy designed with appropriate key density.
For best results, if you are marketing a product, then having reviews, blogs or other pertinent information is not just critical to convert a sale once a customer lands there but also for a search engine to give you a good rank. The search engines are smart and if you exceed a certain keyword density you will be flagged so as a general rule of thumb, you should shoot for an average of 3% keyword density in your written ad copy on your site. Sprinkling your LSI keywords in smartly written ad copy will propel you up the ranks on the SERP or Search Engine Results Page.
Another tried and true method for best SEO practices is relevant and high quality links. This might not always be possible with certain types of affiliate marketing campaigns but it must be mentioned because search engines value this activity highly. The basic premise is that the more links you have that are well regarded and highly ranked sites, the better your site will appear on a SERP. Besides having fresh and up to date content, throwing in a high quality link would do well to move you up the ranks a bit further.
Ultimately your destiny is in your hands and what has been outlined above is the primer course for becoming a super affiliate. Some say that PPC is far and away the best method but really it’s a combination and a comprehensive approach with a strategy in mind to realize the best results. It won’t be easy and it will require time and some hard work but the benefits are worth it. The dream of financial freedom and being your own boss can be a reality, the question is, are you up to the task?
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