Successful Failing Plr Ebook With Audio

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Dan: But could you find a list of 5,000 ReMax realtors? In a heartbeat. I could go one and on but those are some of the biggest mistakes.

Terry: That's very helpful actually. The next thing that just popped into my mind is that you're probably opposite of all the gurus and very professional people online where you don't follow into the mainstream I'd like to say. Most of the gurus are saying that to be successful, find a need and fill it. What's your opinion on that?

Dan: I think that's nonsense. Here's why: if you want to go broke, find a need and steal it. If you want to become rich, find a want, and steal it. People don't buy what they need, they buy what they want. We only need a few things in life to survive: food, water, and shelter; that's about it. We don't need a Mercedes, a big house, a Rolex, and we certainly don't need Starbuck's Coffee.

Terry: Well that's debatable.

Dan: And we don't need 30 pairs of shoes. I hope my girlfriend is listening to this. But guess what? We want them; we want the nicer things in life. People buy what they want, not what they need. Find a want and steal it; don't find a need and steal it. Position your products and services as the ultimate solution to your prospects problems. Fulfill their dreams; fulfill their desires and you'll do well.

Terry: Actually, that's a good point. If somebody's going to start a business right now, they're starting from scratch, what advice would you give them then? To find a want and not a need, and fill that want, how would you go about setting up that business?

Dan: That's a tough question Terry. Instead of just telling your listeners some pieces of the puzzle, why don't I walk you through the whole process? Imagine I'm starting a business with you right now, and the process we'll go though to build a profitable business. That way, you'll be able to see the whole process and behind the scenes and my thought process.

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