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Depending on your company, niche or market there will be unique ways of integrating a bartering based system into your business plan.
For example, if you are a company that caters to offline merchants who are interested in expanding their outreach by setting up a web presence, you could barter a variety of web-based services in exchange for a specific quantity of product. In some cases, people have even bartered shares in a company in exchange for service-based offers that guarantee an increase in profits!
The key is to trade evenly. You want to offer something of value that can be given back in equal value.
For instance, if you offer a company a specific service such as designing a website for their business, you’ll need to assign a monetary value on that particular service. That way the company understands the real value of what is being offered and can return an equal value in product.
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