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You are going to be recruiting a group of affiliates and you want them to be successful. So what resources do your affiliates need in order to be successful and bring in the sales?
This section is going to give you a good idea about what affiliates want, but here’s another suggestion for you. There will be other people in similar niches to you who run affiliate programs. It’d be a good idea to sign up to their programs and see what resources are available so you know what type of competition you are up against for the top affiliates in that niche. It will give you an idea of what affiliates in your niche are looking for too.
As well as everything detailed in this chapter, you can offer much more to your affiliates. What about running regular training programs for them, not just in affiliate marketing, but in other areas of e-business or personal development…in fact, in any subject that would be of interest to them? What about hiring experts in their fields to run a tele-seminar with your affiliates, e.g. an expert Internet marketer, an expert affiliate, etc.?
These sorts of ideas and approaches can teach your affiliates useful information and will encourage people to sign up with your program. It also keeps you in the forefront of their mind and reminds them that you want them to succeed in their business.
Every successful affiliate program has a lot of tools for the affiliates to use. These tools make it easier for the affiliates to promote your products and bring in the sales. Rather than them having to make up their own promotional material, whose quality will vary and which you have no control over, you provide them with tried and tested materials that you know promote your business in the light you want it to be seen in.
There are many different resources you can give your affiliates. The following sections contain a list of different resources. Ideally, you want as many of these as possible in order to make sure your affiliates has more tools to sell your products with. You don’t have to add them all at once, but can start with some and add more as you develop your program and business.
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