Story Telling In Business Personal Use Ebook

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Yes, part of the open rate will be influenced by your subject line, but the overall tone, interest and value of your email messages is just as, if not even more important. You want to entertain your readers as well as informing them. You want them to look forward to your next email. And the best way to do that is to start incorporating stories in your emails.

There are a few different ways you can do this effectively. The first and simplest way is to open your email with a little info on what’s going on in your life. Share what you did over the weekend, that your daughter turned seven yesterday, or that you went out and watched the latest Marvel movie last night. Then move into whatever your message is about.

Your readers will open your emails partly from curiosity about what’s going on in your life. Your mission then is to grab their attention and keep it long enough to get them to click on the link in your email, presell them to your latest affiliate offer, or get them interested in your upcoming product launch.

The second way to do this is to come up with stories that are related to whatever it is you are talking about. If you’re getting ready to promote an affiliate offer for a product that makes something quicker and easier, you could share a story of how you used to do things before you found this great tool and then share how it has improved your life. While this is a great strategy, it can be hard to always come up with stories that closely tie into and enhance whatever the purpose of your emails is. Do it when you can, but don’t be afraid to share something unrelated but personal when you can’t.

Storytelling in email will work best when you do it consistently. Commit to giving it a try for at least a month or two and see how your readers respond to this new, more conversational and personal style.
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• License: Personal Use
• Category:Ebooks
• Tags:2016 Ebooks Personal Use