ATTENTION: WordPress website owners....
"Grab Their Attention With Clever, Colorful, and Completely Customizable Ads That Instantly Draw the Eye!"
Dear Fellow Website Owner,
Do you know that the average time spent on a website is less than one minute? In fact, one study shows that 55% of visitors spend less than 15 seconds on your site.
Fifteen seconds.
If you earn your living by the words you write and the products you sell online, that's a pretty scary number. Clearly, every website owner must have a plan in place to keep readers on the site longer, and to engage with them better. To do anything less is an invitation to a slow and painful death for your business.
Plenty of Options for Engaging Visitors
Here's the thing...we've known for years that readers have a short attention span--and it's only getting shorter. That's why smart bloggers take steps to encourage engagement. We...
Use video and images to make our content more interesting.
Add pop-ups to collect email addresses so we can stay in touch.
Use ugly exit pop-ups to guilt readers into staying longer.
Include calls to action everywhere.
Link to other pages on our site so new readers can see all that we have to offer.
The list goes on and on. And all of those things do work...sort of.
Videos and images tend to hold our attention longer than just words.
Pop-ups do encourage more sign-ups for our email lists.
Calls to action give the reader something to do next.
Interlinking ensures our older content gets some love, too.
But still...
These Engagement Techniques Are No Longer Enough
Here's what's missing: uniqueness.
Tell me if this sounds familiar to you. You have a pop-up, or a sidebar ad for a great program, and your readers simply ignore it.
This is a common problem, actually. We call it "ad blindness" and it happens because we see the same ads in the same locations so frequently that they cease to make an impression.
But sometimes you really need to give your readers an important piece of information, make an announcement, or even offer a great deal, and you need to ensure they see it.
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- License: Personal Use
- Category:Softwares & Scripts
- Tags:2015 Personal Use Scripts