Ebook Sample Content Preview:
An ezine is more widely read and easily accessible compared to a web page. Sometimes, web page navigation, if not well designed, can become monotonous. Plus, the convenience of having an ezine delivered straight to a subscribers’ inbox, which they can read whenever they want to, is a one-up for ezines. Besides, you don’t need to beat around the bush when you want your readers to get your point. You can convey your message directly and go straight to the point without going through any clutter.
The key to improving your subscriber base is great content. The number of active readers will multiply if you deliver quality content. You have to establish your reputation in the minds of your readers and prove incessantly that you know what you are writing about. The more credible your content, the easier it will be for your readers to appreciate your work.
Ezines, like I said earlier are great marketing tools for other products. However, to be successful at it, you need to carefully plan each of your strategies. First, you should do some research and find out who is your target clientele. Once that is done, you need to find information like names and email addresses of targeted readers and feed it into your ezine database. All you have to do is simply write a few interesting and effective articles about the product. For example, if your product is a vacuum cleaner, search for customers interested in this and write articles that will capture their attention.
You can write about ‘effective cleaning techniques’, ‘why vacuum cleaners are the best and most efficient cleaning gadget’, ‘what are the newest gadgets available in the market’, and so on. Your readers will surely appreciate interesting, unique, as well as useful information; and, just when you know that you have convinced your clients to invest in a new vacuum cleaner, you can place your ad for the vacuum cleaner strategically in your ezine.
Through effective ezine marketing techniques you can achieve a phenomenal increase in sales. You can not only minimize your total cost, but also earn a huge return on investment through ezine publishing. Compare it with other ways of advertising and you will realize how easy it is to save money when you employ these tactics. If you use postal mail to send flyers, information brochures, etc. to your potential customers, your message might not reach the right person and besides, it can cost you a lot of money.
Similarly, billboards, sticking up flyers in public places, and other offline marketing gimmicks cannot ensure that your ad will be noticed by the right people. Ezine Marketing is probably one of the smartest marketing techniques, especially when you are just starting out.
- File Size:829 KB
- License: Master Resell Rights
- Category:Ebooks
- Tags:2009 Ebooks Master Resale Rights