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As with any process that involves more than an occasional glance, there is a very specific squeeze page system that, once understood, can create multiple streams of income for you. If your niche or focus changes, this system can be easily manipulated to capitalize on changes in the Internet marketing arena.
To start with, all your traffic, regardless of how you get it, needs to be sent to your squeeze page. Once your customers get there they will have whatever options you provide for their selection. This is where you wrap your focus around your customers and move them to where you want them to be.
Your only job for your squeeze page is still to get the email addresses from your visitors, with no distractions, like links to anything else, not even your affiliate links. If there is an opportunity to click off your squeeze page and follow other interesting links, your customer is gone and you have nothing to show for their visit to your page.
So no links except the opt-in form. Don't try to sell any of your other products from your squeeze page – just get the opt-in.
Some marketers believe that you need some graphics on your squeeze page or your smiling picture of you sitting at you computer. Others think you should restrict your squeeze page to mostly text, your benefits and call to action.
Why not try both? (on separate pages – called a 'split test') If you use Aweber they have the facility to automatically display two different pages automatically so you can track results.
Quite a few squeeze pages have golden seals with a single word inside, like "Hurry!" or "Guaranteed!" Those words are designed to create a sense of urgency in your visitors. Almost all will have an attractive, colorful arrow or two to send your eye right to the opt-in box.
It is a commonly accepted practice to have at least one headline on a squeeze page, along with some sub-headlines or bullet points that can be read, 'above the fold', or without requiring the reader to scroll down to finish. Some marketers swear by using a 100-word limit on the squeeze page text, with the opt-in box being visible. The final text on the page should be below the opt-in box and assure your visitors that you will not share their information.
Your next question is probably "How Do I Get Them To Sign Up?" The answer to that is to offer your visitors something of value, a video showing them how to do something, a high-quality ebook relating to their niche or a stash of fresh information that they need, in exchange for their email address.
These techniques are used both offline and online and have been a very successful marketing staple for many years. When companies like major food corporations run contests for the best recipe or some business is launching a new product and runs a naming contest, for example, your email address will be required to enter or to see if you are a winner.
Some, like music or book clubs, will give you a load of free books or CDs and will require your email address when you register for the membership. If you've ever signed up online to get free samples of something, cereal, dog food, beauty products, you have been exposed to a squeeze page.
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