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Products and Services
Internet marketing is a business, just like any other business. As such you do need products or services to market. You can either create your own product or become an Affiliate or Reseller to promote other peoples’ products or services in return for commissions.
I believe that it is best to create your own products. When you have your own product you control how much you earn and you will also enhance your own credibility. Hey, you are the creator!
These are the types of products that can be marketed on the Internet:
Physical products
Digital or Virtual products
Membership and services
In my opinion everything can be marketed on the Internet. This includes physical products. The only concern is the logistic issues. Can you imagine if I am marketing a big piece of furniture to the US? Firstly I have to take care of the shipping and delivery. I also need to have insurance coverage. What about the government regulations that I have to adhere to? To add to that, different countries may have different requirements!
Another example is say I am marketing cakes to the US. Can you imagine the process and procedure involved to get the cakes to the US? I believe that when the cakes finally make it to the US, it may not look like a cake. It may not likely taste like a cake…unless you use lots of preservatives and chemicals.
However, physical products can be marketed successfully if the logistic problems can be minimized. Amazon is successfully marketing physical books, CDs and other items.
To my opinion the best products to market are digital products such as ebooks and software. Why are they the best products to market?
This is the information age and information marketing is big business. Therefore ebooks are great products.
People are always looking for ways to solve their problems, be it in the legal profession, accounting profession or other sectors. Create software solutions to fill their needs and you will have a ready market.
Digital products are easy to create and do not cost much. In fact you do not even need to create them on your own. You can outsource the creation process to others. There are many free lancers that will be able to create these products for you for a fee. You can also purchase ebooks and software with Private Label Rights. What it means is that you can change the title or description and put your name as the creator. There are many of these PLR packages being offered on the Internet.
There is no delivery cost. These digital products are delivered through downloads from the Internet.
For ebooks, there is no printing cost as compared to the paperback version. Finally you can also start a membership site to provide services on the Internet. A membership site can provide information, services or even digital products for a monthly or fixed charge. A membership site is good because you can have recurring income.
Web Site
So you have your products or services to market! Now you need to showcase your products. This can be done through a web site.
You can either learn to create your own web site or outsource it for others to do it for you. Actually creating a website is not difficult especially that today you can have access to plenty of web site creating software. You need not have HTML knowledge with these software.
Creating a web site is only the beginning. You need to create an effective web site that can sell. This process is called “Copywriting”. You need to have an effective sales copy that can induce your prospects to stay on your web site and ultimately make a buying decision. You can learn to create your own sales copy, but my advice is to get the experts to do it for you. The copywriting is that important…it is the difference between selling zero product and thousands of products.
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- License: Giveaway Rights
- Category:Ebooks
- Tags:2008 Ebooks Free Give Away Rights