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Going professional with LinkedIn
LinkedIn is a really comprehensive and well-built social media site. However, it is probably too corporate and executive in nature. It is more of a job-seeking site likeable to Jobstreet.com. If your target niche includes people in the business and corporate world, it might be a good idea to set up a LinkedIn account. Otherwise, it may not be necessary.
Be future-proof with Google+
Google+ might be the next best thing in social media world. If things go as Google planned, Google+ might just become the Facebook killer (like how Facebook overtook Friendster). So just to stay future-proof, you might also want to make a Google+ account for your business as well. Just follow the basics – keep followers hooked, always provide backlinks to your main page, and make use of multimedia to attract people.
Go local
Facebook and Twitter are global. But there are other lesser social media sites that are popular only in some countries. If your target customers live in a place wherein there is a popular local social media site, you should open an account with that social media site. These sites might be largely different to how Facebook and Twitter works. Be sure to familiarize yourself with the tools of these social media sites. Again, you should just follow the basics – post a lot of backlinks.
Master the art of member management
There will always be detractors – users who will post negative things on your social media page. You must know how to deal with them properly. But do not be hasty on banning them from your page. If you do, other users will think that you are in fact guilty of the accusations. Instead, you should simply make a convincing reply to all negative remarks. Be polite and informative. But there are cases in which ‘banning’ might be the only option. If a user is repetitively making negative comments or if the comment is too gross, banning can become an option for you.
Know how to play with words
It is not about what you will say. It is in how you will say it. And it does not matter how ridiculous your quest is. It is in how effective you are in persuading. So if you want your subscribers to click where you want them to click (e.g. backlinks), make sure that you say it in the most persuasive way. How do you do this? You need to learn how to play with words. You need to know how to throw a line and how to deliver a good punch line that will sell.
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