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Myspace is still a major contender within the social networking space, and from a business perspective, it's still a viable way to connect with potential customer's, partners and to introduce your brand with over 130 million people still actively using this social community site.
As with any social networking site, Myspace is designed to provide a direct connection between you - and your target audience. That doesn't mean that your Myspace page should consist of nothing more than a lengthy sales pitch. Quite the opposite!
Use Myspace to propel your brand deep into the heart of your niche by connecting with your audience, sharing experiences and allowing your audience to get personal. If you are interested in building a quality audience within social community sites like Myspace, you will want to focus on creating value-enhanced pages that offer high value content and information that your audience will respond to.
While Myspace requires a bit more time in order to build interactive pages, it is still a powerful brand-building option for businesses, especially those whose demographic is geared towards a younger audience.
YouTube
YouTube is the leader in video distribution, so if you plan to incorporate video marketing into your campaigns, you will want to quickly set up a YouTube account. With YouTube, you can push your video content out to a market of millions.
There is no better way to drill down into your market and get people excited about your offer than with video marketing campaigns. Not only can you exploit the power of video marketing to propel your viewers into taking action, but you can quickly establish a defined brand of your own. A recent study found that YouTube currently accounts for more than 25% of all searches on Google!
Additionally, more searches are performed through YouTube.com than through Yahoo! And according to eMarketer.com, over 50% of all traffic comes from video marketing channels!
Video also has the power to covert extremely well, because you're able to really motivate people and get them to take action in a whole different way than with traditional marketing formats.
Quick Fact: Studies have shown that video sites have the power to convert as high as 30%! That’s phenomenal when you consider that standard websites typically convert at only 2-3%.
Tips: The key to successful video marketing campaigns is to incorporate relevant keywords into your videos description. Video websites carry massive authority with the major search engines, so by including highly targeted, specific keywords into your video campaigns, you'll be able to maximize exposure, instantly.
You should also include your website URL at the start, and end of your video, pausing the screen for a second before shifting into your videos presentation.
Use a call to action in every video you create, so that those viewing your video are instructed to visit your website or squeeze page for more information.
Noteworthy
Wikipedia is an information portal, providing in-depth information on a variety of topics. If your business can provide relevant, authoritative content, you could easily acquire new customers, generate a massive amount of traffic and connect with your audience just by creating a Wikipedia business page.
Note that Wikipedia is quick to remove promotional based content, so you will need to be careful with the kind of material that is featured on your Wikipedia page. Instead, focus on providing background information about your business, including any awards and notes of importance.
Wikipedia links can quickly generate traffic to your website and boost your overall SEO score.
Last Minute Tips
Social networking websites can play a huge factor in your ability to build a brand, maximize your income and overall exposure. The key to maximizing your return on social networking websites is to actively engage in conversations within your market.
Stand out by creating interesting and interactive campaigns, and strive to offer real value by providing informative content, useful resources, tips, and information that is important to your customer base.
There is no easier way to distribute information and to drive customer's to your website in such a short amount of time, and at no cost. Work towards building relationships within the top social networks, and actively promote your brand by building a solid foundation that is based on trust and value.
And finally, it's important to track your "ROA" - Return On Activity. You want to make sure that your time is spent wisely and that you are actually benefiting from social media exposure.
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