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Like many competitive products, these three are constantly updating and adding features to catch up to or get ahead of one another. Which is good for us users, but it can lead to "feature envy" if the one you choose falls behind one of the others in some way.
Switching back and forth isn't a good idea if you want to keep your time investment to a minimum, however. Choose one based on your current needs, get it set up for your particular action plan and then stick with it.
Of the three, Hootsuite is probably the most powerful. Being able to schedule your updates is critical to this process of minimizing the time you spend on your social networks, so that rules out Seesmic.
Tweetdeck also allows scheduling, but because it runs on Adobe Air, it does use more resources than the others, which will be particularly noticeable if you've got a little bit older computer with less CPU speed and memory.
It does come down to personal preference to some degree though, so it's worth testing each of them before you make your final decision.
And keep in mind that some of the features Hootsuite offers are only available on their "Pro" plan, which costs about $6 a month at the time of this writing. Which is well worth it, if those features are useful to you.
But what about your "secondary" social networks? These three clients will also post to quite a few other sites, but adding too many to your management console is going to create information overload, killing your chances of managing it all in 30 minutes or less.
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