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People like their news, but people like it even better when they get their news fast – even when they’re on the go and have little time to spend poring over the minor details.
This is where Twitter comes in. This “microblogging” service is a cross between traditional social networks like Facebook and SMS messages. People build their social networks on Twitter, where they keep tabs on each other’s activities. The catch here is that all messages are limited to 140 characters – more or less the length of a standard SMS message.
You would be surprised at how effective this apparent limitation is in making Twitter so popular. At least 105 million registered users as of April 2010, with 55 million tweets being sent on a daily basis, it is easy to see just how many people actively use this microblogging service.
The Big Picture with Twitter
If Facebook is chock-full of features for maximizing user experience, then Twitter is all about streamlining information. Providing bite-sized “tweets” that are easy to digest in a quick and convenient manner is the main objective with Twitter, which is something that you must remember if you want to make a successful Twitter marketing campaign.
While the ability to discuss stuff is not as powerful as in Facebook, there is still the need to maintain a sense of community on Twitter. Every tweet you publish and every response you write must come across as genuinely human. Connecting and communicating with other people is, after all, one of the main draws of Twitter.
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