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This way, it becomes so much easier for you to gather information from your customers and potential customers. In the past, you would probably have to solicit surveys from your customers by sending survey forms via email. This time, you only need to make one post on Facebook. You will be surprised that a lot of people are willing to share their opinion this way.
TIP: Study shows that people actually enjoy answering poll surveys posted on social media sites. On the other hand, they find it boring to answer polls and surveys sent via emails.
Concentrate on target market niche
When people sign up to social media sites, it is basic that they provide their personal information which includes among others the following: age, gender, nationality, current address, marital status, and others. They may also include more in-?depth personal information such as hobbies, interests, and others. So what’s in it for you?
What’s in it for you is that most (if not all) social media sites actually allow you to search through their database using the aforementioned personal information as filters. For instance, you can search users which are within an age bracket of 13 to 18. You can also specifically target women, married people, or people who listed basketball as one of their interests.
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