Social Media Marketing Revealed Give Away Rights Ebook

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WHEN, HOW AND WHERE TO PROMOTE YOUR CONTENT ON SOCIAL MEDIA

The process requires so much, coming up with ideas, drafting concepts, editing to perfection, designing the visuals, and publishing, promoting and measuring success.

Promotion is just one part of the process, but it’s a complex machine of its own. Learning when, how and where to promote on social media takes knowledge, skill and testing or, at the very least, a well-crafted article explaining tilings to you.

When should I promote my content on social media?

It’s an honest question that opens the door to a vast number of answers.

There’s the really technical side, where I advise you to publish on Saturdays at noon on Face-book. But I think we, as marketers, have a tendency to get so bogged down about specifics that we miss the big picture. (Like the fact that if everyone published at the same time, social media would feel incredibly boring.)

So, instead, I’m going to take a more high-level view when approaching the topic of when.

The same day you hit “publish."

This one’s pretty obvious. You want to start promoting your new content right away. As soon as you release a piece of content, start sharing it on your social media channels.

Promote again the day after.

Don’t be afraid to share your content on social media more than once. It seems like people get hung up on only sharing it one time. Go ahead and share it again the next day, as it’s unlikely that all of your readers, or even the majority, saw it the first time

Share the content once more a week later.

At a minimum, you want to share a third time, one week later. Stop worrying about oversharing, especially at this level. It’s unlikely that your audience will even notice.

Push the limits with multiple shares.

I want to make sure you understand that these recommendations are only a minimum. You can do so much more when you invest in sharing multiple times.

Embrace visuals.

Photos on Face-book generate 53 percent more likes. YouTube gets over 4 million views a day. lnstagrani passed Twitter for daily active users.

People love visuals.

Want to really succeed with promotion on social media? Find new and creative ways to use visuals to complement your content.

Test different headlines.

A powerful headline can mean the difference between thousands of people clicking your post and it going completely unnoticed. Test different headlines every time you share the content.

Not only will it give you some insight into the types of headlines that work, it’ll keep things fresh for your audience. It’s hard for your audience to get bored with your sharing when it’s a bit different every time.

Customize the message for each platform.

If you’re not customizing your message for each social media channel, you’re doing it wrong. Each channel has nuances that make it unique.

You must understand these differences and respect them to truly make an impact.

Share with your network.

Never forget to share the content directly with your audience. If you do nothing else, do this. Post your content on each social channel you have an active presence on.

Participate in groups.

Networks such as Linkedln, Face-book and Google+ have niche communities and groups. If you actively participate in discussions, don’t hesitate to share your content here.

Just make sure to always respect the community guidelines. Add to the conversation -- don’t just spam your link.

Leverage your profile.

If you have a special piece of content that you’d like to promote, leverage your profile. Some ideas for promoting content tliis way include.

Portfolio links on Linkedln

Cover photo on Face-book

Link in your bio on Twitter You worked hard on your content, so don’t be afraid to share it! Far from being seen as overly-promotional, your audience will appreciate the obvious pride you’ve put into your work.

These strategies should give you a much better understanding of the when, how and where of social media promotion.

MASTERING LINKED IN

Linkedln enters into every conversation I have about personal branding.

It comes up in the daily conversations I have about content marketing and new media advertising. And whenever I’m tasked with helping people get started with social media marketing, the discussion always includes Linkedln.

There has never been a more powerful business networking tool than Linkedln. Everything that fuels the ascent of your personal brand lives and breathes on the network. It’s the online center for meeting people, sharing content, and creating and building business relationships.

If you’re a Linkedln slacker, that is, you have a presence, but are not active on the network; the following facts may give you the nudge you need:

Linkedln has more than 350 million users from 200+ countries.

B2B marketers rate Linkedln the top social media for delivering B2B content and most effective for generating leads.

40% of Linkedln members check in daily.

Even if you enjoy other social media more, 1 want you to understand Linkedln must be a part of your media mix. To help you make the most of Linkedln, Pm going to walk you through best practices for developing your personal brand with the many opportunities the network offers.

You need to rock your profile

You’ll shoot yourself in the foot if you rush through the process of creating a profile. More so than on other social media, your profile will be visited and read.

Because the personal brand is so central to the Linkedln environment, you’re given a big and flexible canvas on which to paint a picture of yourself. Put some effort, thought and creativity into rocking your public profile top to bottom.

A professional headline - just below your name you’re given up to 120 characters to populate your “headline" field. Consider beginning with a tagline to make a first impression. Next, enter a healthy dose of keywords describing yourself and your areas of expertise. You want to be found via relevant searches. Try to showcase your strengths without being pretentious.

Photo - your profile is 1IX more likely to be viewed if if includes a photo. Your photo should be a high quality headshot Look into the lens to make eye contact and smile. Weirdness and creativity' will not serve you well here.

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