Social Media Marketing Made Easy 2019 Personal Use Ebook

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Chapter 1: What is Social Media Marketing in 2019-20 All About?

Social media marketing is a recent online marketing trend initiated by companies and individuals that realized the potential of social media platforms such as Facebook and Instagram as powerful marketing and advertising channels.

More specifically, social media marketing is the process of using social media sites to promote products, brands, and businesses of all sizes.

Social media marketers leverage aspects of social networks that facilitate interactions between companies and users, including instant messaging, social interactions such as likes, shares, and virality.

Social media marketing strategies are simple to execute because they usually generate an instant response. An example of a common social media marketing strategy is a company that sets up an optimized profile on any of the big social networks to start composing updates that are also optimized to generate organic reach.

The outcome of this strategy is that the company that created the social profile to run the optimized updates will start getting followers in a matter of hours. A good percentage of those followers will convert into referrals, brand ambassadors, as well as into customers down the line.

Given these results, it is no wonder why agencies and businesses are flocking to social media. Social media marketing is cost-efficient, and it produces quick results.

How Can Social Media Marketing Help Your Business In 2019-20?

? Social media marketing doesn’t require you to invest up front as long as you know how to apply the right strategies.
? Social media marketing helps you
build a presence on some of the most popular websites on the planet. For Free!
? Most social media networks have integrated advertising solutions and built-in advertising tools that let you run paid ad campaigns for a fraction of the cost of an ad campaign on traditional media.
? You can develop social media marketing strategies that help your brand stay top-of-mind.
? Social media marketing will help you personalize customer relationships because social media users LOVE to interact with the brands that they love.
? Social media marketing provides your brand with unprecedented levels of engagement and interactivity.
? Social media marketing integrates with every possible placement. You can link your social channels to your websites and to your other social media channels.

Are you ready to learn all it takes to dominate social media marketing in 2019-20 and beyond? Then let’s kick this training off in the following lesson!

Chapter 2: Creating Social Media Marketing Posts For Facebook In 2019-20

Hello there everyone! Everybody knows what Facebook is, and almost everybody has a Facebook account. It is the second most visited website on the planet, and it goes without saying that it is the most popular social media platform that exists.

That alone makes it a top-tier platform for marketers, but there’s so much more to it that we decided to start off our social media marketing journey here, and today you’re going to learn how to create social media marketing posts for Facebook in 2019, the right way.

Getting Started

Sign in to your Facebook account and go to the Facebook page of your business. Now click on the “write a post” field.

We’re going to start this lesson just like if you were to compose a normal Facebook page post, but this time we’ll go deeper.

Composing Social Media Marketing Posts For Facebook

Facebook marketing posts are different from normal Facebook posts because they’re intended to generate engagement and actions around a brand, a product, or a service. There are two types of Facebook marketing posts that can help you to achieve those goals.

Composing An Engagement Marketing Post

Let’s first create a Facebook marketing post intended to generate engagement. You can open the post with a statement followed by a question, or with a statement followed by a command.

For this example, we’ll open the post with a statement followed by a question. One thing to consider when composing posts is that you have to catch the attention of the user in the newsfeed.

The easiest way of doing this is by starting the statement with a keyword or long-tail keyword that can easily be identified by your target audience.

You can insert the question after the statement. This question has to be related to your statement and has to allow users to provide their point of view. This will encourage discussion in the comments section.

Separate the question from the statement with a line by clicking on the “space” bar. Spacing the text in your post will help you to retain the attention of users.
Now it is time to insert hashtags. Although hashtags are not used on Facebook as on other platforms, they can still help you to increase your organic reach on Facebook search results. Our recommendation is to insert one or two keywords or search terms as hashtags.

Now it is time to insert media to your post. Posts with images or video generate much more engagement than text-only posts, so make sure to always add a relevant image or video to your posts.

To add an image or video to a post, simply click on the “add photo or video” button. You can select a media format for your posts. For engagement marketing posts, it is enough to add a single photo or video.

To upload a single photo or video, simply click on the “upload photos or videos” option, locate the image or video that you’ll upload on your computer, and double click on it.

Great job so far! When you are ready to publish your post, you will simply have to click on the “share now” button. Now, you can also schedule posts to be published on a different date.

• License: Personal Use
• Category:Ebooks
• Tags:2019 Ebooks Personal Use