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LinkedIn and Your Business

When it comes to social media marketing for entrepreneurs, LinkedIn is topping the charts with its over 200 million users. You can find new customers, enhance your business relationships and connect with other individuals who share the same interests as you do. However, you have to make sure that you employ the right strategy when using this platform so that you will be able to make the most out of it.

Tip #31 - Client Focused Profile

Similar with other types of social networking sites, you have to first sign up and create your business profile. However, since LinkedIn has so many fields allotted for your personal, business or employment background, make sure that you do not end up making a resume instead of an interesting profile. Focus your profile to your target clients. Create a description which would let the viewer know what your company is all about, what benefits will they gain if they choose your products and services as well as inform them why your company is the best. Make a great start by creating a profile which will have a great impact and leave a good impression.

Tip #32 - Get Connected

You can find new clients by making use of its search function. You can also use this feature in finding the profiles of your business partners. Get as much connection as you can for you to enjoy the great benefits which LinkedIn will offer.

Tip #33 - Choose Wisely

You can choose whoever you would like to connect to but you have to be careful when choosing them. You need to make connections to those whom you think you can create or develop a great business relationship. Your connections must be productive and efficient. The deeper the connections you have with your network the better.

Tip #34 - Give and Receive Recommendations

This is one thing which would greatly benefit your company and let your potential clients know that you are doing a great job. You simply cannot beg for recommendations. Instead, what you can do is give a recommendation to a person or business which you have worked with. Once you do this, they will be given a notification if that company would also like to give you a good recommendation which they will probably be doing too. You can also use this same process with endorsements. Great endorsements and recommendations mean making a better impression to your target clients.

Tip #35 - Targeted Groups Are Useful Too

The groups in this particular type of social networking site each share the same interests. They share current events and join discussions about their common interests. You can use these groups and choose those which you find interesting, groups which have members who are also your target customers and groups which you think has interests that are beneficial for the products and services which you are offering. You can build your credibility through these groups and increase the odds of finding your prospective customers.

Tip #36 - Interesting and Informative Status Updates

Constantly remind your clients about what you do by posting status updates about your company. This is a great yet subtle way of informing them once again about what you can give and what benefits they can get. It's a great way of sending out a reminder without being too pushy.

Tip #37 - Read the Updates of Others

Watch out for the status updates of other individuals. You will never know, you may find that great opportunity to get in touch with them and discuss more about how the both of you can benefit from what you can offer them. Specifically keep an eye on those status updates which are related to the type of business which you are promoting. Once you get a hold of the person of interest, initiate a fruitful conversation and start establishing a good business relationship.

Tip #38 - Connect It with Other Social Media

Several successful online entrepreneurs have proven that they receive more interaction if their other social media profiles are connected to it. Once they see the post you have published on twitter for instance. This is a good tip which you may want to give a try.

Tip #39 - Add Applications

Much like other social networking sites, there are several applications which you can integrate to your LinkedIn account. These apps will help you market your business on a whole new different level. Since there are several of these available, you will surely find that one which will suit the type of business which you are trying to promote.

Tip #40 - Be Found

Make sure that your LinkedIn profile is searchable by optimizing it. This will allow other potential clients to find you, your company and the products or services which you are offering.

Instagram and the Power of Photos

Instagram is more than just a photo sharing community. It is also a special tool which entrepreneurs like you can use to boost your online presence.

Tip #41 - Have a consistent Username

Your usernames must be consistent with all your other social media profiles. This allows your existing and potential clients to identify you better and also recognize you and your company.

Tip #42 - Send a Message with Your Profile

Your profile is where everything begins. Be as comprehensive as possible when making your profile. You can introduce your company's values and objectives. You can even offer them a brief background of your company. Send the right message by properly creating your Instagram profile.

Tip #43 - Search Your Target Viewers

With the help of using hash tags, you will be able to locate potential clients and even followers who share the same interests as you do. You can also make use of Instagram's search function to find individuals who are searching for the products and services which you are offering. Once you have identified these, then you can begin analyzing their interactions in Instagram, pinpoint their main need related to what you are offering and device a good strategy to catch their attention.

Tip #44 - Story Telling Sells

As we all know, Instagram is one of the largest photo sharing community over the internet. It houses millions of users and standing out above the rest is a must if you want to establish your company's presence. You can do this by telling a story with the use of stunning photos.

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