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Twitter is one of the most popular social networking platforms on the Internet today. It is considered a micro-blogging platform, as there is a limit on the number of characters you can use in each update. It can be used to communicate with people you know, to develop connections with people you want to know, and to keep up to date with the latest trends. Internet marketers use it to drive traffic to their websites, and engage with customers.
BENEFITS TO INTERNET MARKETERS
RESEARCH
With the use of hashtags making it easy to research nearly any topic imaginable, the built in search feature is a valuable research tool. While the functionality will not replace the competitive research tools out there on the market today, it can help gather information about what's hot in the market, and where needs are within a particular niche.
DRIVE TRAFFIC TO YOUR WEBSITE
Many people will tweet their new blog posts out to their followers. However, just tweeting about your new blog post doesn't mean people will listen and click. For this to work, you need to be actively involved in the network, and sharing valuable information your network is interested in or is looking for.
ENGAGE WITH CUSTOMERS
Businesses can communicate with their customer base, and get feedback in a causal, and cost effective way. Find out what your customers love (or hate) about what you have to offer, and make changes to improve it for them.
NETWORKING
Twitter enables you to connect and communicate with friends and family, but it can also be a powerful professional networking tool. In addition, it can be a great way for employees within the same organization to communicate back and forth because it is so short and to the point.
BRANDING
Matching your Twitter handle to your business name, and using custom graphics on your Twitter profile can be a great way to reinforce your brand, and to help raise awareness in its early stages.
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