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FREE ADVERTISING
There is no upfront cost to create and run a Facebook page. The cost lies in the time investment you’ll make in managing the page on an on-going basis. Your reach becomes massive in a short amount of time. Paid advertising is available, which we’ll discuss in a bit, but this can give you a jump against the completion if you have the room in your budget.
ANNOUNCING IMPORTANT EVENTS
Using your Facebook page, you can announce events, such as conferences, appearances, schedules, product launches, discounts, and other special promotion. Fans can recommend the event to friends, to help spread your message further.
Setting Up Your Fan Page
Without a fan page, there’s no way to reach the masses. While you likely already have a Facebook account for personal use, using a real profile for business and promotion is against the Facebook terms and conditions, so you’ll need to create a fan page for your brand/product/service.
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