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Introduction
If you want to be in business for the long run and stay relevant, you are going to need to keep tabs on the social media landscape and join social networks that are going to take you into the future. That’s exactly what Snapchat does. This platform is one of the social media outlets that have come from a constantly evolving world of social media and it uses a novel and never-before-seen method of communicating – a way of communicating that shows where the future of social media is headed.
Snapchat Is All about the Next Generation
Do you want one really great reason to join Snapchat? There are way more than one but if you need just one, think about the fact that Snapchat has become one of the most popular social media applications for people aged 12 to 24 years old. As you can see, that means that the next generation of buyers and the generation after that are all going to be potential Snapchat veterans and if your brand is on Snapchat and has been from the beginning, there is a good chance that you’re reaching a lot of these young people.
Snapchat Creates Excitement
Another great reason to join is that the way that Snapchat works is extremely fun and promotes serious interactivity between users. Snapchat is an exciting way to use social media and brands are capitalizing on these young people’s desire for exciting content by providing them with things like behind-the-scenes information about an event or brand, special promotions, discounts or giveaways that they couldn’t find out about from any other source. Because of the way that information is communicated and how quickly it disappears, Snapchat promotes excitement with every single post.
Snapchat Can Increase Your Online Presence and Gain You New Followers
Snapchat is also a great way to increase your online presence. You may already have profiles on websites like Twitter and Facebook, and you probably have a Pinterest account and other social media as well. But whenever you join a major social media network you’re going to be expanding your online presence and you will gain followers all around as a result, as well as retain followers better on your other social media networks. In fact, you will have a significant number of people coming to follow you on Snapchat from your other social media profiles as well as having people find that your Twitter and Facebook because they followed you on Snapchat.
No matter how you slice it, Snapchat is one very possible future of social media. Making sure that you are prepared for the next generation of buyers is something that every business should be doing and when you see a social media platform like Snapchat that is gaining popularity so fast – to the tune of 200 million active users per month – you need to get involved as quickly as possible and start using it to build your business even bigger.
Chapter 01 - What is Snapchat?
Snapchat is a very powerful social media platform that has become very popular as of late. Major brands are not only starting to get their presence onto Snapchat but also advertise on the platform through Snapchat’s discovery system. Snapchat is similar to other social media applications in that you create a profile and then have followers or fans that you communicate with. However, that is pretty much the extent of the similarities. Snapchat is remarkably different in the way that users communicate with each other and in the ways that information is shared.
How Snapchat Works
Snapchat is a program that works with a very specific media for communicating with other users. There are a couple of differences that make this program unique and one of the most interesting social media platforms in use today like using photos and videos to communicate with other people. While Twitter, Facebook and most social media platforms mainly communicate with text, the only text that you will find here is the captions on pictures and videos. Another difference was Snapchat is that when you post your pictures and videos they will only last from 1 to 10 seconds with just a single exception, which we’ll get into later.
It might be difficult to understand how this works if you’ve never used the application. Just imagine that someone you are following on social media posts something and you get an alert. You go to their feed and check what they have posted and it is either a picture with a caption or a short video, or if you didn’t get there fast enough, you missed out. That’s basically how Snapchat works and you have followers and friends on the platform just like you do with other social media websites.
What’s the Point of Snapchat?
Snapchat is leading the way into the future of social media. This platform is going to be one of the big ones that will serve the next generation of consumers. The app is already being used by most teenagers and even Facebook has seen the value of Snapchat and offered $3 billion for the company. However, the creators of Snapchat believed in their company enough that they refused Facebook’s offer. Facebook has people who analyze a great deal of data in order to predict future trends and if they think Snapchat is valuable then brands should be jumping on as quickly as they can.
So, what’s the point of Snapchat? To socialize. To build a following. To communicate with other people who share interests with you or have an emotional investment in what you are posting. On one hand, Snapchat is just a social media platform but on the other hand it may be the application which leads the charge into the future where social media posts will be less text and more pictures and video. Brands like Mashable, National Geographic and Comedy Central as well as several dozen others see enough value in Snapchat to advertise with the application as part of the discovery feature and thousands of others have joined the platform as well. If you have a brand – it should be on Snapchat.
Chapter 02 - Getting Your Brand on Snapchat
The first thing that you’re going to need to do if you want to reap the benefits of the Snapchat application is get your brand onto the platform. This chapter will explain exactly what you need to do to create your Snapchat account and how to fill out your profile information correctly so that your Snapchat is ready to use and you can start getting followers and marketing your brand in new and interesting ways.
Signing up
Obviously, the first thing that you’re going to want to do is download the Snapchat application. You can add this app to either your Android or your iOS device. There is no support for Windows operating systems as of yet or any of the lesser-known ones. Once you have Snapchat downloaded on your phone or mobile device, launch it and you’ll be taken to a screen where it will ask you to either sign in or sign up. You are going to sign up with the following information:
Email Address
You want to use an email address that you actually check. In fact, this may be a good time to use your main email address – or the one for your business. Whatever you do, don’t just make one up because you will have to verify your account.
- License: Private Label Rights
- Category:Ebooks
- Tags:2021 Ebooks Private Label Rights