Snapchat Marketing For Income MRR Ebook

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Case Study 3

NBA has in the past taken advantage of this feature on Snapchat to impress its followers. In 2014, NBA launched its presence of the All-Star Game and aired it live on Snapchat for its followers to watch. This initiative enabled the NBA fans to watch the launch from LA and other regions across the planet. This too can work for any business that seeks to explore this option of marketing.

Partner with Snapchat’s influencers

There are a number of personalities who have already made a name for themselves and have a wide range of followers on Snapchat. Just like on other related social media platforms like Facebook and twitter, influencers can play an imperative role in promoting brand awareness to their existing followers. Through getting in touch with such influencers on Snapchat and partnering with them with them intention of creating brand awareness, businesses are able to take advantage of the following that these influencers already have.

Aside from taking advantage of the existing traffic from influencers on Snapchat, it is also important to note that these influencers are also skilled in producing snaps. This could be only explanation as why they are famous on Snapchat in the first place. Therefore, influencers are able to come up with spectacular snaps consisting of videos and images that can go a long way in enhancing brand awareness amongst Snapchat users.

Case Study 4

A good example of the effective use of influencers was when Sour Patch Kids had an intention of attracting more teenage consumers and reached out to an internet personality known as Logan Paul. The company came up with an impressive snap that narrated a story of Sweet and Sour embarrassing Logan. At the end of the narrative, one of them got lost in the city thereby showing an impressive suspense of teenagers.

At the end of the first story, the candy company managed to get 583k views. Surprisingly, the number of views shot to over 6.8 million at the end of the fifth story. This implied that Snapchat users were continually interested in the stories narrated by the campaign. At the end of the campaign, Sur Patch Kids was able to register 120,000 new followers. This is thus a confirmation that telling a great story on snaps can further a business’s marketing agenda to the next level.

Use Snapchat to take your audience behind the scenes

A business or company is able to make use of Snapchat to provide behind-the-scenes content to its followers. This is an ingenious way of creating a strong and engaged following. Consumers are always interested to know details of how their products are manufactured. Businesses can take advantage of this urge to capture images or videos of production process and show off with them. Additionally, a business may also capture surprise birthday parties at work and even company outings and show them to their followers on Snapchat. Through this, a business is able to not only tell interesting stories about itself but also make its followers feel incorporated and valued. This will definitely increase following.

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