Smart Phone Advertising Give Away Rights Ebook

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Now that we’ve established that there is a very large group of consumers using 4G wireless devices on a daily basis, it’s time to talk about how you, as a business owner and advertiser can get to these consumers through their ever present wireless devices.

Wireless mobile advertising may be one of the most important advertising vehicles in the coming years. Wireless usage and applications are only expected to grow and smart business owners will take advantage of this trend. There are a number of ways you can get your message out to mobile users today; and you can be sure that each year will bring a variety of new applications and marketing possibilities.

IBM conducted a survey with mobile phone users asking if they would be willing to receive ads on their mobile phones in order to receive free digital content. Most responders indicated that they would be interested in such an option. In addition, responders said that they would be willing to share their personal information with mobile advertisers in order to receive incentives, such as discounts, coupons and air or hotel rewards points.

Advertising to the wireless user can be quite simple, and most businesses can begin quickly, using tools you already have. You may be able to make some simple adjustments to immediately give you more visibility. Then, over time, you can apply new techniques and use new applications to increase your visibility even further. First, we’re going to talk about your most obvious advertising vehicle.

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