Small Business Marketing Stategies PLR Ebook

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You know how to create your very own Facebook page for your business, and you even know how to effectively use it once it's up and running. The only problem is, you don't have the time or the energy to want to spend time actually doing it. And you definitely don't have the time to keep with Facebook's ever-changing policies and formats. For this problem there's also a solution, and that's to hire a marketing consultant.

While there are several things you'll want to ask any firm or consultant you hire, these are the most important when it's time to focus on your Facebook page.

How long have you been using Facebook? Why did you start?

Here you're looking for one of the first people to jump onto the Facebook bandwagon. You want to know that they understand where Facebook has been, where it's going and most importantly, that they can adapt to all the changes always being made.

You also want to know that they didn't create their first profile yesterday in an effort to boost their own business.

What do you use your personal Facebook page for?

It's okay if the consultant uses it to upload pictures of family events, or even pictures of the party they attended last weekend. But you also want to know that they are marketing-minded all the way, and they also use their personal profile page to advertise their own business.

What background do you have in social media, other than Facebook?

Any good consultant will tell you there's an entire world out there beyond Facebook when it comes to social media. By understanding all the sites and all the networks, your consultant will be able to tell you how to effectively incorporate all of the ones you'll be using.

Do I need to be on Facebook and every other site?

You are definitely not looking for a resounding "Yes!" here - that would take an entire team of consultants alone. Instead, the consultant should explain which ones are best for you considering your industry, your business, and what you're trying to achieve from your page.

How do you measure your own results for your own page?

You want specifics such as "My business has improved by X amount of dollars...IVe gained X amount of new PR opportunities....IVe met X amount of new people." Any consultant worth their salt in social media will be fairly obsessed with it and will know the detail down to the exact number. They also won't be afraid to share it with you; it is after all, a huge achievement!

What exact results can you promise me?

You're not looking for specific. No one can guarantee that 1,000 more people are going to "like" your page, or that you're going to get 500 more comments per week. Instead your consultant should talk to you about different strategies, the ones that will work best for your business, and the results you can expect to have - not that you're guaranteed to have.

Can I cut out my offline marketing now that I'm on Facebook?

Of course, here you're looking for a resounding "No!" You can't stop all other forms of advertising. Facebook is good, but it's not that good. Still ask the question so that you can get an idea if the consultant is trying to help your business, or help themselves.

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