Simple List Building Strategies Resale Rights Ebook

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Building A List Through Joint Ventures

Joint ventures are another effective way to build an email list. They can take many forms, but the basic idea is that you are partnering up with another marketer in your niche and helping one another grow your email lists.

When the term JV is mentioned, most internet marketers think of ad swaps. You send an ad to your list for your JV and they do the same for you. Some of your subscribers will join their list and some of theirs will join yours, so you both benefit.

Ad swaps can definitely work well, but one of the biggest drawbacks is that you have to already have a list to make them work. If you have no list, it's going to be pretty tough to do a swap with another marketer.

If this is the case though, there are other ways you can approach a joint venture deal. Maybe you do all the work to create a new product, which your JV partner can then promote to their list. All the buyers get added to your email list after purchasing, so you're building a list of your own in exchange for the work you did.

Or maybe you create some sort of freebie that your JV partner can offer to their list exclusively. This could be a report or ebook, an audio interview or a webinar with your partner, for example.

There are lots of ways to arrange JV deals even if you don't yet have a list of your own. Just be creative and think about what you can offer in place of additional subscribers to your partner's list.

Another thing to consider about joint venture deals is that you don't have to go after the "big guns" in your market right off the bat. In fact, you're probably better not to. Look for smaller marketers who have built somewhat of a following but aren't necessarily well known yet.

These people will usually be more open to smaller JV deals, and you can leverage the results you get with them to go after bigger and bigger fish in the market. Eventually you'll have enough resources to land JV deals with the best-known marketers in your niche if you want to.

Building A List Through Giveaway Events

Giveaway events are a popular way to build email lists, particularly for people who are starting from scratch or have relatively few subscribers. These events are made up of a bunch of marketers working in the same niche, each giving away some type of freebie in exchange for subscribing to their list.

The idea behind these events is that all the marketers involved will promote the event to their own lists, and those people will subscribe to various other marketers' lists to get the freebies being offered.

If everything goes according to plan, everybody involved will gain subscribers on their own list.

These events don't always work out quite like they sound, however.

For one thing, many participants don't email their lists, or might only email a small portion of them, so you don't get as much exposure as you think.

And because there are so many marketers involved in most of these events, even if people do sign up for a bunch of lists, they can quickly get overwhelmed with all the email they start receiving.

Many marketers in these events take the "churn & burn" approach to email marketing.

In other words, they hammer people with emails until they either buy or unsubscribe. When a bunch of marketers take this same approach, it doesn't take long for the subscribers to lose interest and start ignoring the noise.

There are a couple of things you can do to help improve your odds with these giveaway events.

First, look for events that have some clear rules for how the participants have to promote them. If they require all participants to email their lists, or they get removed from the event, it will help ensure everyone promotes it.

It's also a good idea to choose events that review the products being given away. Look for events that require relatively new products and don't allow duplicate products from multiple marketers. This will help ensure a higher quality of offer, which means visitors will be more likely to subscribe.

Finally (and most importantly) don't take the same churn & burn attitude that many other participants will.

Treat the people who subscribe to your list with respect, and provide them with some serious value in those all-important first few emails you send via autoresponder. If they're getting a bunch of crap from most of the lists they subscribed to, and you're one of the only ones giving them real value, they're going to be a lot more likely to stay subscribed to your list.

Using Viral Marketing In Your List Building

Viral marketing is one of the most effective ways to build your list, but it's also one of the hardest to implement. The way viral marketing works is that something you create gets shared by other people, then those people share and so on - creating a self-sustaining source of traffic.

You've probably experienced it with things like funny videos or images. Someone sends you something that's funny or interesting, and you share it with other people on Twitter, Facebook or however you choose. A certain number of those people share it with their contacts, and on it goes.

The problem with viral marketing is that it's not always easy to come up with something "sharable" like that. You might think something you create is the funniest, most clever thing ever, only to wonder why nobody else agrees.

There are some things you can do to help kickstart a viral campaign, however.

The first thing is to create something that has a higher chance of going viral in the first place. While useful content is okay, if you can create something that is somewhat controversial or even mildly offensive, it's going to have a much better chance of getting some traction.

People are a lot more likely to share things that they either agree or disagree with strongly. If you can create content that really polarizes your audience, it's a much better starting point.

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