Shopify Secrets Give Away Rights Ebook

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Mobile Shopping

One of the major advantages that Shopify gives you is that you have a responsive website and checkout that will work on any mobile device. That’s good, because in 2015 holiday shopping on mobile devices increased by nearly 50%. The projections for upcoming years say that if your website isn’t responsive and your checkout process isn’t mobile-friendly, you aren’t going to be able to compete with other ecommerce websites when the holidays roll around.

Preparing Early

The second tip that you’ll want to follow is to get started early. This doesn’t mean starting in November, or even October. You want to actually prepare for the upcoming holiday season six months in advance. That includes ensuring that your mobile checkout works properly, that you know what sort of marketing methods you are going to be using to advertise for the holidays and that you have everything in place for the season when it gets here.

Part of that is because there are probably going to be twice as many things to do to prepare – particularly if this is your first holiday season – than you expect there to be and the other reason is that people tend to start their shopping early. By the beginning of November, you should be launching your holiday campaigns, not just getting started on them. If you start in November, you are going to miss the holiday shopping season altogether.

Change Website Copy

The holidays are the time to spruce up bland website copy and even change much of it to reflect the shopping season. The benefit of this is that you’ll get a boost for having new content which means more search traffic and in addition, you’ll be able to insert holiday keywords that you know people are searching for.

With Shopify, you can import your products from a format like a CSV file. The benefit of doing this is that you can change certain elements, such as the description of a product or group of products and then save it for later. For example, some people have several sets of product descriptions for the same products that they import depending upon the season. With holiday shopping this is a great way to optimize your site for the hordes of ecommerce shoppers. If you don’t have a CSV with your product information on it, you can export your list of products to a file like this and then change the descriptions and import the new descriptions all at once.

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