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Once you determine your “brand” or specific area that you wish to become known as the authority or “obvious expert,” you need to create a “Google Alert” and “Tweet Beep” to monitor the postings, news and conversations about the keywords or phrases of interest.
By setting a “Google Alert,” you will be able to control the frequency of notifications to your email account. You can choose to receive updates from Google as they happen, once a day or once a week.
In addition, you can choose to receive comprehensive updates that will include: blogs, news, videos, web and groups. If you don't desire comprehensive updates, you can select to receive updates from any single source.
Personally, I suggest as they happen updates when monitoring your brand, name or social reputation. For other terms, I use once a day or once a week updates.
Use of this technique can provide a good way of locating potential experts on the topic for future interviews or as experts for you to be interviewed by at some future point.
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