Seven Products In One Week PLR Ebook

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9d. Presentation For Profits.

So there we have it. Rule number one. Allow yourself to charge what you really feel your product is worth by varying and even coming up with new, and mixed delivery methods, because lets face it, you might write the most amazing product ever in your field of expertise, but no ones going to know that until they buy it, and if your presentation is dry, dated, overused and devalued to the point of everyone and their mother giving them away for free, your sales will show that.

Alright, one more quick point, and another idea to throw out to you before we move on from this 'what is an info product' area. If you cast your mind back to the product creation section, I was talking about the questions I get about my concepts folder and why it's so full to the point of years worth of ideas. The 'I can't think of what to sell question' is usually followed by the 'create an info product' response after they announce they have a zero budget.

"Yeah, but all the big guys say the way to make a load of cash is to have lots of recurring incomes instead of having to make new sales all the time". That's fine, so why not make it a membership site? Or a premium paid newsletter of some sort? There's nothing wrong with doing that at all. It's usually a lot more work stretching over a longer period for a lower price than single sale, but know that this is an option. Don't think you're chained to single sale high-ticket items. Lets not dwell, there's nothing more to discuss here, but keep it in mind.

9e. Versatility At Your Fingertips (Literally)

Alright, now we've got the delivery methods and a little pricing on the table, lets see how versatile info products are. We've got premium online publications, we've got membership sites, single sale high ticket items (like this one), short viral publications that are given away free, or published to other peoples lists and so on. All info products.

You've probably already noticed that we're concentrating on this in general terms with regard to selling straight up, high ticket, long reports and courses, and I'm doing this for two reasons. First up, we want to get you earning some cash with real products that are going to bring you in some good money. A solid long-term product. And secondly, because once you've created a big wad of a course, you can dissect it and create all sorts of different types of products from that list, and more. This lets me give you facts now, without having to bore you to death with twenty of these containing repeated information.

9f. Up-sell Done Right

There is however, one specific type of info product that I'd like to talk to you about right now, and that’s up-sell products. If you didn't know before, these are products that are sold at a relatively low price to entice the customer to go out and buy a higher priced follow-up item. Hands up who's ever brought an info product that's an up-sell *Raises hand*. Hands up who's ever purchased an info product about something that totally sucked, didn't give the information that it promised because it turned out to be an up-sell for another product that again, promises to reveal the info you asked for, only for ten times the price? *Raises hand again*.

See the sad fact here is that practically every single up-sell product that I've bought before has totally sucked. Back in the old days, I used to buy info products about online marketing, but unfortunately, due to inexperience back then, as we all do, I made a few mistakes. Now of course, there's rarely any way to tell that what you're buying is an upsell until you've bought it, but when you get around to reading or listening to it, you're sorely disappointed, because what you've just totally wasted your money on is a glorified advert. That would annoy you just a tad right?

In fact, I saw a friend of mine announce that his product is not an upsell for something on his sales letter the other day. So I mailed him, and asked him, hey, why did you write that? Here's what he replied; "Nowadays, when people see quality lower priced products, they're worried customers are going to think because of the low price, they're going to be sold onto something at a higher price, and the product is just an excuse for an advert. Understandably so from some of crap I've seen flying about too."

See, the number one problem with this is, up-sell works. And it works well, but not as you may know it or have experienced through dodgy info products. I say again, up-sell works, and not only does it work but it can be done correctly, and ethically too, without making false promises or producing a crap product.

If you've created a high priced product, and you don't have a huge amount of resources, such as a big list of your own, or you haven't built up a list of contacts that will get you out some recommendations, this is the time to use an up-sell product, but if you're going to do it, you need to do it properly, and I can't emphasize this enough. Your up-sell product has to be a product in itself. Don't make promises on the sales letter that don't ring true to the actual product, as this type of false promise with no intention of actually selling a real product is defined by the BBB as bait selling, and can have serious ramifications for your business.

So lets see, if I were going to create an up-sell product for this site, I'd take two or three sections out of the whole system, and deliver on two full subjects, and make a product out of it selling the tactics it teaches. At the end of the product, I'd make a point of pointing out that what I was just talking about can be plugged into a real profitable fully fledged sales system, and point them to my high priced product.

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