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Chapter 4: Put Together Your Website
Synopsis
Creating a website can be a challenging feat for those not very internet savvy, however it is not altogether a task that is formidable in nature. With a little startup knowledge and tips anyone can successfully attempt to put together their own website.
The Site
The following are some guidelines that will help ease the process:
Registering the suitable domain name is the first step to take when designing a website.
The choice of this domain name should ideally take into consideration the relevance the name has to the intended site, an easy to remember reference, one that is short yet descriptive and whether it has the right extensions tagged to it such as .net,.com,.org.
The next step would be to set up a web host account and this would entail the picking one that can provide the services the individual would need for the website.
Although cost is always a factor for every business endeavor, it would be advisable to avoid using the cheaper and inexperienced ones available as this might end up costing the individual in the future.
The follow up step would be to point the domain to the web host in place.
This is a fairly simple exercise, however if the individual faces any potential problems along the way there are always assisting platforms to tap into to get the relevant help or explanations.
Getting a word press linked to the site is another important step to incorporate into the setup. This word press is a free platform that is used by bloggers and allows the individual to build the website with the minimum of effort while making it user friendly always.
Last but by no means the least, would be for the individual to organize the website.
This process would involve the backtracking exercise to ensure there are no defaults that would cause the viewer to be put off when visiting the site.
Chapter 5: Brainstorming Unique Advertising Ideas
Synopsis
In order to stay competitive it is necessary to always be able to have fresh views and ideas to present to potential customers and target audiences. Without such innovations the website will become stagnant and outdated thus eventually causing the original high volume of traffic flow to thin out. Brainstorming is one way of gathering and creating new ideas that would benefit any endeavor.
Ads
Some of the ways that can be adopted to bring forth interesting and innovative ideas at the brainstorming sessions are facilitated by encouraging the participants to simulate the mindset of the customer or the intended target audience.
By doing this the participant are more likely to anticipate the needs and wants of the customers and target audience and design any changes to fit into this discovery.
Bringing people together to discuss ideas at the same time and in the same place is also another good advantage the brainstorming sessions can facilitate.
Advertising ideas and campaigns can be discussed in “real time” as opposed to having emails flying about which is less effective and time consuming and even confusing at times.
Brainstorming for advertising purposes, should ideally take into account the following points:
Problem definition and identification should be done at the very onset of the exercise. With this clearly outlined, other factors can then be worked on in line with the initial problem discovery information.
Custom designing can also be worked on within the brainstorming session, as the collaboration of views can contribute to finding the one idea that is going to eventually used to build the campaign around.
Guidance facilitation should be done at periodic intervals to help the group focus on the end goal at all times. Brainstorming sessions have the notoriety of running off course when left unchecked.
There should also be follow up exercises done to ensure the advertising structure decided, is executed as planned.
Chapter 6: Stay On Top Of Customer Service
Synopsis
Making a sale is only the first step is the relationship building exercise, which will eventually contribute to either the success or failure of any business endeavor. Therefore it is important to pay attention to the customer service offered to cement the success rate desired.
Customers
The following are some tips as to how to stay on top of the customer service exercise:
Taking the customer for granted is the first and most common mistake most businesses make. This is especially evident when the business has expanded to now successful and comfortable levels. Often forgotten is the customers that brought the business to such heights in the first place.
Therefore it is very important to keep in touch with the customers so that vital information can be learnt about the current needs and wants of the customer.
In the quest to stay informed and provide optimum customer service another point to consider and exercise is the importance of being fresh and innovative with ideas that are going to keep the customer coming back for more.
When boredom sets in the customer will usually simply look elsewhere for the next new exciting thing that attracts their attention.
Therefore in order to induce customer loyalty innovative ideas should be a constant feature within the business.
Training staff to treat each customer with respect and individuality is well worth the effort. Sometimes this positive treatment is the defining factor that keeps the customer coming back, even if the products are not exactly the best in the market.
Having the protocols in place for quick and efficient responses to a customer’s queries or grievances, is one way of ensuring the individual stays a loyal customer and does not spread negativity about the business or product. Happy customers are loyal customers.
Chapter 7: Types Of Service Based Companies
Synopsis
In most cases it is rather difficult to specifically categorize businesses into specific service based styles. This is mainly because a lot of businesses tend to incorporate different platforms and strategies into the actual blueprint of the business format.
However there are some that can be clearly defined as service based business companies and the following are some of these examples:
Types
Such service companies may include the likes of services provided by doctors, accounts, architects, actuaries, lawyers and other related fields.
On a more creative side one may include the likes of services provided for by fabric designers, fashion designers, color scheme artists and many more as the list of such endeavors can be quite overwhelming.
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