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Introduction
Internet is all about keeping up. With every upload to the internet, there is only one subliminal message echoing through the void expanse of websites: Keep up.
Naturally, it is not expected of you to ‘keep up’ with everything the internet offers-it is not possible. However, if you are someone who contributes to the mass of knowledge that is the internet, then your aim should be to put your content out there, right in everyone’s faces and make them WANT to read it.
Of course, if it was that easy, everyone would know everything and the search engines would become pointless.
Today, only the smartest search engine optimizers with latest SEO techniques and strategies, and the best content writers reach the pedestal where they are the number one hit on the SERPs.
We are here to help you get there.
Are you looking for some of the best & latest SEO techniques, strategies and trends for 2017? Keep reading…
Pay attention to our following tips to learn the advanced SEO strategies in 2017, and start working on it before this year ends.
Chapter 1
SEO: Overview
Let’s start with the first and the most important question.
What is Search Engine Optimization (SEO)?
SEO is a combination of strategies used to increase a website’s visibility and ranking in search engines. You can say, it is a way in which the webmasters inform the search engines about the quality of their websites, to drive more organic (non-paid) traffic by improved ranking in search engine result pages.
It mainly depends on the content, structure, and links to a website. We just need to develop these things in a way, a search engine can understand better.
But remember! While doing SEO to make our site search engine friendly, we should never ever forget the concerns of our viewers. We are definitely doing it for the best user experience. Why Do I Need To Do SEO Of My Website?
Search engines are the biggest and best sources of web traffic. You may already know the major ones, which are:
Bing
Yahoo
For sure, social media platforms like Facebook, Twitter, and Google+, etc. can also generate a bunch of visitors to your website. But when it comes to the primary source, it’s always a search engine.
And also, a newbie will always open google to browse anything. Same stands true for regular internet users, whenever they wanna search anything like an article content, any type of services, products or even any information.
Grab this SEO Revolution HD Training Video
Another big reason which is making the search engines unique is that they provide highly targeted traffic. We’ll get people on our website who are looking for what exactly we are offering.
Search engines will do that on their own if we have done our website’s SEO.
But if we don’t do that, search engines might not be able to find our site. In short, we’ll not be getting any traffic. Users’ search queries are the words that users type into the search bar for finding anything.
Targeted traffic means increased exposure and revenue. So don’t hesitate to invest in SEO, if you want to get an excellent rate of return as compared to any other marketing option.
What If I Don’t Do SEO Of My Website?
Once your website is live, search engines will crawl it to find out what’s it about. Now if a user searches for a topic related to your site, search engines will show it in its result pages. Search engines are brilliant and continually improving their technology to crawl a website more efficiently.
But still, they have limitations in their operation.
This is precisely where SEO comes into action. SEO helps the search engines to know more about a website’s relevancy and some other factors, which they can’t do themselves. Rightly done SEO can give you thousands of viewers while some wrong moves can disappear your website from top search engine result pages leaving you with almost zero traffic.
Can I Do SEO?
No doubt SEO is a little bit complicated, but not that much if can keep track!
The basics are easily understandable, and your way to do that can make a big difference. The Internet is full of free resources to learn it, including this wonder SEO Guide.
Just learn then add some practice, and you are ready to go expert in that niche…!
If your website is complex and you are not willing to learn and implement each and everything, you can seek the help from experts to take care of the things for you.
But remember: Having a sound knowledge of the core concepts of SEO is a must…!
Black Hat V/s White Hat
Before diving into the field of SEO, you should be aware of White Hat and Black Hat SEO. Here is how these may be described…
Black Vs White Hat SEO
If you want to work SEO like a get-rich-quick scheme, you’ll probably end up doing what’s called black hat SEO.
This type of SEO focuses on optimizing your content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get your sites to rank high, these are a welcome way for black hat SEOs to make a few thousand dollars fast.
Ultimately this approach results in spammy, crappy pages, which often get banned very fast, often leading to severe punishment for the marketer, ruining their chance of building something sustainable in the future.
You might make a few grand this way, but will continuously have to be on the lookout for search engine updates and come up with new ways to dodge the rules.
White hat SEO, on the other hand, is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience, trying to give them the best content possible and making it easily accessible to them, by playing according to the search engine’s rules.
Needless to say, You should always go for white hat SEO.
Before moving on further, below are the major divisions of SEO:
Keyword Research
On Page SEO
Off Page SEO
#1 Keyword Research
Almost all of the beginner’s guides to SEO on the internet are ignoring this factor. But according to me, it is the most important one. SEO is a game of Keywords.
You must be aware of the keywords related to your topic or niche if you want to be successful in SEO. Different keywords have different value depending on their search volume and some other factors. In this SEO Guide, we don’t need to go deep into these factors.
Different keywords have different value depending on their search volume and some other factors. In this SEO Guide, we don’t need to go deep into these factors.
Keyword Research is all about finding the intentions of the users to use search engines. What exactly the users are searching for your topic, are your keywords.
Using the right keywords while doing SEO of your website, is the career deciding thing for your site. It gives you an opportunity to know your targeted audience in a better way. It will increase your site’s relevancy to your topic, and that is a great thing for SEO and search engines.
It will increase your site’s relevancy to your topic, and that is a great thing for SEO and search engines.
You need to do proper research to find valuable keywords related to your topic before starting your website. Even if you already have a website and content on it, you can optimize it by using correct keywords.
Even if you already have a website and content on it, you can optimize it by using correct keywords.
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