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Through all the broo-ha-ha of the Florida Update, the Jagger Update and dozens of nameless updates in between, the SEO forums were filled with the gnashing of teeth over all the websites that fell from their top-ten positions. Anyone listening to all these horror stories could be forgiven if he expected to find no sites in Google's top ten. However, not much has changed. There are still 10 sites in Google's top 10.
I personally have conducted hundreds of searches in the past couple weeks, and not once did I find a search with fewer than 10 sites in the top 10. And there is something else I have noticed about all those searches; depending on how specific a search, the relevancy still seems to be pretty good for most of them.
No, things have not changed at Google. My big prediction for 2006 is that Google will continue to do what it has been doing, which is... Google will continue to deflect all attempts to make a quick buck, jut as the stock market does.
Every now and then, the population gets wind of some way to "beat the odds" and make a killing on the stock market. People who take advantage of it quickly and sell before the artificial bubble bursts can actually make big dollars in the short term. However, most people get in too late, stay in too long and either lose money or make very little. Why? Because most people wait until they see "everybody else doing it".
In the stock market, when "everybody else" is doing it, it is too late to join in. That's when a correction needs to be made to bring stability. Guess what? The same applies to the search engines, and especially Google. When "everybody else" is doing something to beat the odds, Google has to restore stability to its rankings.
So just what is "everybody else" doing? Buying text links - To maintain stability in its rankings, Google will have to address each of these areas. A few text link purchases won't destabilize the rankings, but the bulk link-buying that is going on now could be dangerous. Google has to root out the big volume text link purchases.
What does this mean for you? It means you should stay away from text link brokerages, both for buying and selling. It does not mean you should not buy or sell a link privately; I cannot see how that could have a negative impact on you. Taylor the text in the link as much to the audience who will be reading it as to the search engine robot who will be reading it.
Building directories - Everybody is building directories on their websites. That's as old as moss. But now we see average e-commerce sites with hundreds of categories three levels deep, building pages of hundreds of irrelevant links.
Google seems to have pretty much devalued links from such pages, but if they continue to expand, it might have to take further measures. Don't exchange links with irrelevant sites, and this will never be an issue for you.
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