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Keywords are the words that people use to search for a website. They place these words in search bar of the search engine and once they hit go, the search engine works to identify these words throughout the texts of various websites.
Keywords can be used in a couple different ways. Keywords can be used in a natural manner in the context of the website text. This is the preferred method of keyword usage and it is also the most effective manner. This helps to ensure that the people viewing the website find what they are looking for and are not likely to click out quickly which would show as an exit from the website, which will hurt the SEO ratings.
The keywords can also be used in a tagging method where they are all clumped together, creating a large number of keywords but no content. This is considered an unethical method of using keywords and it can hinder the website more than it can help the website because most search engines are programmed to detect and ignore this type of keyword entry.
Keywords should be used in the HTML and the standard title for the website. This usage of the keyword within the titles will help people to feel more confident about viewing the website. The keywords that are used in the titles also help to ensure that the search engines find the websites with little difficulty. Be sure to use the keywords in a very fluid and natural manner when putting them into the title. The title should not be just the keywords.
One of the important things to remember about keywords is that they do not have to be exact for the search engines to find them. There are many people who are not able to spell what they are looking for, and the search engines will approximate for the searcher. The search engine will also notice words that are close together, but not necessarily adjacent to each other.
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