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Okay, so you've learned how to properly optimize your website. However, onsite optimization may not be enough to gain significant rankings, particularly if you're up against some stiff competition. To really compete in the “Wild West” of the internet, you're gonna need some high quality backlinks. Lots of them!
Backlinks are simply inbound links leading to your website from other sites. If you have a lot of backlinks from external high PR websites, Google will deem your website popular and important. Think of backlinks as building your reputation.
With zero backlinks, the search engines don't know what to think about you. You're not important, and for all Google knows, you could be a spammer! But some nice backlinks from sites that Google already favors will change this perception around. If a powerful, high-authority website is linking to yours, it must mean that there's something special about your website.
The more backlinks you have, the more weight Google will give your website in the search results. Always try to include the keyword you want to rank for as the anchor text.
Don't build backlinks too quickly or you may be penalized. Make a habit out of steadily building 5-10 backlinks a day.
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