Seo For 2016 And Beyond Personal Use Ebook

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What kind of intents are we talking about?

It all boils down to objectives. As I mentioned earlier, when you last used Google, you had a certain intent. Maybe you are looking to learn more about a particular subject, or you are looking for reviews regarding a particular product.

These two situations are actually very different from each other as far as intent is concerned.

In the first situation, you are simply looking for information. In the other example, you already have a solution in mind, but you need to get more information so you can be convinced whether that solution is the appropriate solution for you.

These are two distinct intents that you have to be clear of and, unfortunately, a lot of people who try search engine optimization are completely clueless regarding the intent behind keywords. Not surprisingly, they end up optimizing for keywords that have the wrong intent.

The most common example of this is that their website actually caters to people who are already looking for a specific situation. Put simply, this website exists primarily to convert people who already know of a particular solution. This is going to be a hard website to sell if the keywords the website owner picked are for people looking for general solutions. In other words, they are not looking for the specific solution that the website is focused on, but are looking at a broader set of solutions.

Do you see how this all works out?

Intent is crucial.

It can make or break your online business.

The bottom line in selling anything online is that you need to get the right product in front of the right person at the right time, and the right action has to take place. This might seem like a tall order and it is, but the good news is armed with the right keywords, this actually takes place pretty much automatically. It all boils down to keyword intent.

• File Size:949 KB
• License: Personal Use
• Category:Ebooks
• Tags:2016 Ebooks Personal Use