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When it comes to developing your content so that you are optimizing your website for the search engines, you should pay attention to keyword proximity, prominence as well as the order of your content itself.
The prominence of your keyword is based on the first instance of where it appears within your content.
A keyword phrase that is used at the end of your content will be considered less relevant than a keyword phrase that appears in the first portion of your content or article.
This means that you need to ensure that you implement your primary keyword phrases into the first half of your content, so that it is given more weight when search engine spiders index your website.
Keyword proximity is also very important in terms of search engine rankings because it indicates to the search engines that these keywords are related to one another.
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